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Senior Qualitative Research Lead
4 weeks ago
About the Role:
Resources Group is seeking a Senior Qualitative Research Lead to join our team. As a key member of our qualitative division, you will lead complex projects, shape strategic growth, and mentor junior researchers.
Key Responsibilities:
Manage and execute qualitative projects end-to-end, from pitch through to presentation, using various methods to extract deep insights from consumers.
Work directly with the leadership team to refine the agency's qualitative offering, bringing new tools, frameworks, and thinking to drive business growth and thought leadership.
Coach and mentor a team of passionate researchers, nurturing talent and fostering a culture of learning and innovation.
Build and maintain strong relationships with a portfolio of local and global clients, delivering insights that directly impact their brand strategy, product development, and customer experience.
About Us:
Resources Group is a boutique consumer insights and brand strategy consultancy specialising in FMCG/Retail. We have built a reputation for diving deep into consumer psychology and have a strong entrepreneurial culture that values balance, creativity, and inclusivity. We offer amazing benefits, including a 4-day working week, 5+ weeks annual leave, performance bonuses, partnership pathways, and hybrid working.
What We're Looking For:
We're looking for a senior-level qualitative researcher with proven experience deepening client relationships, growing teams, and winning business. If you're excited by the rare opportunity to shape the future direction of our team, we'd love to hear from you.
