Driving Brand Growth

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $75,000 - $85,000
Marketing Specialist

This is a dynamic and experienced Marketing Specialist position offering an exciting opportunity to contribute to brand growth and marketing strategies.

  • Develop comprehensive marketing strategies that align with brand objectives and promote franchise-wide growth.
  • Conduct market research to identify trends and opportunities for new promotional campaigns, partnerships, and customer engagement initiatives.
  • Oversee the planning and execution of franchise-wide promotions, events, and seasonal marketing initiatives.
  • Liaise with stakeholders to provide tailored marketing support, ensuring consistency in brand messaging across all locations.
  • Coordinate with external vendors to produce high-quality marketing materials.
  • Analyze campaign performance metrics and provide detailed reports on ROI, customer engagement, and overall success of marketing initiatives.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum 3 years of experience in a marketing role, preferably within the hospitality or food service industry.
  • Strong understanding of digital marketing strategies and tools.
  • Excellent communication skills, both written and verbal, with the ability to engage stakeholders at all levels.
  • Proven ability to manage multiple projects simultaneously and meet tight deadlines.
  • Creative problem-solver with a keen eye for detail and brand consistency.
  • Experience with marketing analytics tools is highly desirable.

Work Schedule:

Monday to Friday. In person work location.

The salary range is $75,000.00 - $85,000.00 per year.

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