Digital Content Lead

This is a Digital Content Lead role with AGL based in Clifton Hill, VIC, AU
== AGL ==

Role Seniority - mid level

More about the Digital Content Lead role at AGL

Join the change. Electrify your future  

We've been proudly Aussie since 1837, always finding new ways to innovate in energy and essential services. Now, we're moving towards a sustainable future through electrification and investing in renewable energy—and we'd like you to join us.

Whether you're on-site, in the office, or somewhere in between, you'll find opportunities to grow your career here. You'll work with a team that's passionate about powering Australian lives, in a culture that values inclusivity, respect, and learning.

Help us create a cleaner energy future, and we'll back you every step of the way as you build your career.

Join the change.  Electrify your future.

About the role

Lead digital content creation in one of Australia's most complex and dynamic sectors. We're looking for a digital leader who thrives on pace, complexity, and impact. In a category where change is constant and customer expectations are rising, you'll shape how millions of Australians experience our brand every day. 

As Digital Content Lead, you'll oversee the creation and delivery of high-performing content across AGL's digital channels—including web, ecommerce, and app. You'll lead a talented team of Content Designers and a Digital Copywriter, ensuring content is customer-centric, accessible, and aligned with brand and SEO best practices. 

Sitting within the Digital Content & Production team, you'll be the custodian of agl.com.au, responsible for delivering content for major initiatives such as product launches, go-to-market strategies, and integrated marketing campaigns. 

You'll work across three value streams, managing priorities and allocating work to ensure consistent, high-quality outcomes. You'll also play a key role in stakeholder engagement—collaborating with Legal, Marketing, Product, and other teams to keep delivery smooth and on track. 

This is a hands-on leadership role in a delivery-focused team, ideal for someone experienced in managing smaller, specialised teams who thrives on balancing multiple priorities and driving consistent, high-quality content outcomes. 

What you'll be doing: 

• Lead digital content delivery across major initiatives, including new products, campaigns, and go-to-market strategies. 

  • Manage and develop a high-performing content team, providing coaching, mentoring, and guidance. 

    • Shape and embed a governance framework for digital content—covering lifecycle management, style guides, success metrics, and best-practice processes. 

      • Collaborate with cross-functional teams (Product, UX, Marketing, Sales, Legal, Brand) to solve content challenges and ensure alignment across the organisation. 

        • Champion best-practice content that is engaging, accessible, SEO-friendly, and consistent with AGL's brand and tone of voice. 

About you: 

• Previous demonstrated experience as a Digital Content Lead and/or Senior Content Designer role defining, creating and leading the delivery of digital content 

  • Proven experience delivering sales and service outcomes via digital content in a retail environment.  

    • Ability to work with high traffic, large and content-driven websites. 

      • A strong understanding of UX and designing and iterating digital content experiences. 

        • Strong leadership skills with the ability to lead a team through delivery in an Agile environment. 

At AGL, we offer a wide range of benefits including: 

• Flexible working options including hybrid work.  

  • Discounts on energy, telcos and solar plans.  

    • Participate in Energise - our reward & recognition program.  

      • Access 20 weeks of paid parental leave for the primary carer.  

        • Access to an additional week of recharge leave per year.  

          • Play an active role in our diversity & inclusion initiatives.  

            • Novated leasing and Electric Vehicle subscriptions. 

              • Access to study assistance, AGL's share purchase plan and insurance deals.  

*Benefits may change over time and vary based on role type and location. 

Inclusion at AGL  

At AGL, we value diversity and welcome applicants from various backgrounds, including Aboriginal and/or Torres Strait Islander peoples, individuals with disabilities, culturally diverse individuals, and members of the LGBTQ+ community. AGL is dedicated to maintaining a diverse workforce and encourages applicants to share their lived experiences. We offer reasonable adjustments throughout the recruitment process and respect the privacy of those who choose not to disclose. To learn more visit: www.agl.com.au/careers 

AGL is proud to be a WORK180 Endorsed Employer for All Women.

Our pre-employment screening process includes a Nationally Coordinated Criminal History Check and a medical assessment if necessary.

The information provided as part of your application to AGL will be managed in accordance with the AGL Privacy Policy.

AGL does not accept agency submissions unless approval has been granted by a member of the Talent Acquisition team. Candidates submitted by an agency without approval will not be considered by AGL.

Location

Docklands VIC 3008

Job Family Group

Digital Marketing

Before we jump into the responsibilities of the role. No matter what you come in knowing, you'll be learning new things all the time and the AGL team will be there to support your growth.

Please consider applying even if you don't meet 100% of what's outlined

Key Responsibilities

• Leading digital content delivery
• Managing a content team
• Collaborating with cross-functional teams

Key Strengths

• Digital content creation
• Team leadership
• Stakeholder engagement
• SEO best practices
• Agile methodology
• User experience (UX) design

Why AGL is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career that's right for them. So when you apply you have the chance to show more than just your resume.

A Final Note: This is a role with AGL not with Hatch.

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