Senior Marketing Manager

This is a Senior Marketing Manager - Co-marketing role with Afterpay (Square) based in Sydney, NSW, AU
== Afterpay (Square) ==

Role Seniority - senior

More about the Senior Marketing Manager - Co-marketing role at Afterpay (Square)

Join a movement in which everyone can win. We started a movement in which everyone can win – shoppers, retailers, society and every person on our team. To play fair, trust people and reward them for doing the right thing. We see and feel the impact of our work as more and more people gain financial freedom and retailers grow across the globe.

Founded in 2014, in Sydney, Australia, Afterpay has over 11 million active customers globally and more than 64,000 of the world's best retailers around the world including Anthropologie, Revolve, DSW, GOAT, Finish Line, Levi's, Mac Cosmetics, Ray-Ban and many others. Afterpay is on a mission to power an economy in which everyone wins.

Afterpay is completely free for customers who pay on time – helping people spend responsibly without incurring interest, fees or extended debt. Afterpay empowers customers to access the things they want and need, while still allowing them to maintain financial wellness and control, by splitting payments in four, for both online and in-store purchases. Afterpay is deeply committed to delivering positive outcomes for customers. We are focused on supporting our community of shoppers.

We trust in the next generation and share a vision of a more accessible and sustainable world in which people are rewarded for doing the right thing.

The Role

The Senior Marketing Manager - Co-marketing will be the strategic driver of high-impact, integrated co-marketing programs with Afterpay's merchant partners large and small. This role is for a strong marketing strategist, who can blend creative thinking, commercial acumen and data-driven decision making to deliver measurable results.

Reporting to the Trade & Partner Marketing Director, you'll work autonomously to own and grow a portfolio of merchants from top brands in Australia, New Zealand and China, leading integrated marketing initiatives that deliver to joint business objectives. As part of the Partner Marketing team you'll collaborate with your colleagues across visual merchandising and trade marketing activity and projects. You'll be adept at influencing senior stakeholders internally and externally, and confident in steering complex projects from idea through to execution and measurement.

You Will

• Shape Afterpay's co-marketing strategy & best practice: Drive the evolution of our co-marketing approach across the ANZ market, establishing frameworks and methodologies that become the gold standard for merchant collaboration. Your strategic insights will influence how we engage with merchants on a local and global scale.

• Own Strategic Merchant Relationships: Architect and lead marketing strategies with influential brands (Uber, David Jones, IKEA, Jetstar, Ampol & others), transforming these relationships to drive mutual success.

• Develop & Execute Integrated Marketing Plans: Build multi-channel campaigns across digital, in-store, paid, and owned channels, leveraging data, insights, and customer behaviour to inform decision-making.

• Lead Campaigns End-to-End: Take complete ownership from initial spark to final measurement, oversee campaign planning, creative development, internal/external stakeholder alignment, and results measurement.

• Negotiate & Influence: Secure partner investment and alignment on campaign strategy, assets, and timelines, influencing at senior levels to achieve the best outcomes for Afterpay and our partners.

• Budget Management: Own and optimise the co-marketing budget for your portfolio, ensuring ROAS through effective resource allocation.

• Innovation & Continuous Improvement: Introduce new ideas, pilot emerging formats, and run test-and-learn programs to enhance campaign impact and efficiency.

• Cross-Functional Collaboration: Partner with internal teams (sales, marketing, compliance, legal, product, service, & others) to ensure seamless and compliant execution.

• Campaign Reporting: Across all co-marketing initiatives, establishing frameworks for rapid experimentation, performance assessment, and scaling of successful approaches to maximize campaign impact and efficiency.

You Have

• Extensive Marketing Experience: 8+ years in integrated marketing, brand marketing, or similar, ideally with large-scale consumer brands or retail.

• Proven Campaign Impact: A track record of delivering measurable ROI from marketing campaigns.

• Negotiation & Stakeholder Skills: Ability to influence and negotiate with senior stakeholders, internally and externally.

• Autonomy & Accountability: Proven ability to lead complex programs independently while managing competing priorities in a fast-paced environment.

• Multi-Channel Expertise: Strong understanding of digital, in-store, paid media, and owned channel strategies.

• Analytical Mindset: Comfortable with campaign measurement, using marketing and commercial data and insights to refine strategies and make business cases.

• Communication & Collaboration: Exceptional ability to inspire confidence, build trust, and work effectively across diverse teams.

• Education: Degree qualified in Marketing, Business, Communications, or a related field (or equivalent experience).

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to identity or other legally protected class. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page.

Block is a globally distributed company and this role will require working with other employees in multiple time zones. You may be required to perform work outside of normal business as part of this role.

Use of AI in Our Hiring Process

We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws. 

Contact us at privacy@block.xyz with hiring practice or data usage questions.

Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.

Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.

Privacy Policy

Before we jump into the responsibilities of the role. No matter what you come in knowing, you'll be learning new things all the time and the Afterpay (Square) team will be there to support your growth.

Please consider applying even if you don't meet 100% of what's outlined

Key Responsibilities

• Shaping Afterpay's co-marketing strategy & best practice
• Owning strategic merchant relationships
• Developing & executing integrated marketing plans

Key Strengths

• Extensive marketing experience
• Proven campaign impact
• Negotiation & stakeholder skills
• Autonomy & accountability
• Multi-channel expertise
• Analytical mindset

Why Afterpay (Square) is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career that's right for them. So when you apply you have the chance to show more than just your resume.

A Final Note: This is a role with Afterpay (Square) not with Hatch.

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