Optical Sales Representative

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We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. We bring together the expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, creating a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs. We craft exclusive eyewear brands Ray-Ban, Oakley, Oliver Peoples, Persol, Costa and more, alongside esteemed licensed brands such as Tiffany & Co, Burberry, and CHANEL whilst our cutting-edge lenses Varilux and Transitions lead the industry in innovation. In Australia and New Zealand, we operate the iconic retail and eye care brands: Sunglass Hut, Oakley, OPSM, Ray-Ban and Laubman & Pank.Every day, EssilorLuxottica’s 190,000 employees in 150 countries work towards a common mission to help people see more and be more.

Our Optical Sales Representative - Frames based in Adelaide is pivotal in managing, growing, and elevating our presence across the independent optometry channel. This is an exciting opportunity to partner with existing accounts while driving new business, ensuring our brand portfolio is not only represented but elevated across the wholesale market.

This role is evolving beyond traditional sales, requiring someone who can combine dispensing experience (desired), brand elevation & education, key account management, and sell through strategies to deliver tangible results in-store. Working seamlessly with both the frames and lens team, you will have the ability to provide independent optometry partners a complete commercial solution, designed to grow their business and strengthen their connection to our brands.

Key Responsibilities

- Manage, develop, and elevate accounts, ensuring brand alignment maximises sell through performance in-store.
- Deliver training and education programs that strengthen brand knowledge, product expertise, and commercial success.
- Drive business development by identifying and converting new opportunities across South Australia, Northern Territory & regional NSW / VIC.
- Ensure in-store marketing and merchandising aligns with brand guidelines, creating standout visibility and patient impact.
- Leverage your dispensing background to provide tailored solutions that improve practice efficiency and patient experience.
- Collaborate across both frames and lenses to position EssilorLuxottica as the preferred full-service solution for independent practices.

Skills & Experience

- Proven success in sales, business development, or key account management within optical or retail channels
- Dispensing experience within an optical retail or wholesale environment strongly regarded
- Strong commercial acumen, with a track record of delivering sell through growth and elevating brand presence in-store.
- Ability to connect big picture brand strategy with hands on execution
- A collaborative, solutions focused mindset with the drive to build strong long-term partnerships.
- Excellent communication and stakeholder management skills, both internally and externally.
- Proactive, energetic, and confident in pursuing new opportunities to grow the business.
- Valid driver’s license and flexibility to travel throughout South Australia as required.

This is a role for someone who wants to be more than a sales rep - it’s for a partner, a brand ambassador, and a problem solver. You’ll have the chance to shape how independent optometry sees, experiences, and benefits from partnering with EssilorLuxottica.

To be considered for this opportunity, please click apply and send your cover letter and resume today.

As an inclusive, team-first company, our people are at the core of everything we do.

We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage.

We value flexibility and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.

We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating better experiences - for our customers and for each other.

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