▷ 3 Days Left: Digital Marketing

4 weeks ago


Council of the City of Sydney, Australia Woods Bagot Full time

About Woods Bagot – Architecture for Worlds Ahead

We design places that meet the challenges and opportunities of our rapidly changing world. Our commitment to exploration, impact and community creates enduring, forward‑thinking outcomes, unlocking humanity’s highest potential.

With a global design culture devoted to creativity, resilience, and purpose – we ensure every project contributes to our client’s vision, inspiring future generations.

About the Role

This role sees you coordinating and producing a pipeline of quality architectural and supporting digital content from across our global studios in a timely and organised fashion working with a global Marketing, Content & Communications team. The role will ensure end-stage execution of our various communication initiatives across all our digital platforms including our website, social media, EDM and other digital channels.

As an experienced content creator, you are passionate about using images, videos and words to connect with a variety of audiences across multiple platforms. You are dedicated to engaging audiences and reaching the right people with the right stories. A custodian of the local brand, you work with the wider content and communications team to maintain and improve visual standards, tone of voice and a balanced content calendar for the region.

Key Areas of Responsibility:

In the role of Digital Marketing and Content Specialist, your primary focus will include the following areas: Paid Digital Media Management, Social Media Management and Website & SEO Management.

Paid Digital Media Management:

- Experience in digital paid media – primarily LinkedIn, but may include SEM, Meta and Google Ads
- Campaign development, planning, analytics & optimisation including AB testing.

Social Media Management:

- Facilitate, strategise and create a steady, consistent stream of global digital content with regional content and communications leaders, including gathering content, idea concepting and execution – should understand design, digital video animation, colour theory, typography, composition and photo retouching.
- Fluent in social analytics and constantly looking for ways to optimise content performance
- Develop a digital content calendar in collaboration with the Global Marketing Director, Global Brand Manager, and Global Insights Leader. Ensure the content strategy aligns with campaign needs, prioritizes key initiatives, and supports overall marketing objectives.
- Fluent in social media management tools (i.e. Meltwater) and advise on best practice.
- Able to facilitate planned and impromptu social media best practice training for leadership group (and interested parties).

Website & SEO Management:

- Manage website and CMS updates (WordPress)
- Exceptional skills in A/B testing and customer journey mapping
- Analytics: performance, recommendations for optimisation and reporting

General:

- Drive global internal media efforts, including eDMs (Microsoft Dynamics: Realtime), podcast and video content development.

About You

With a digital design, brand, or communications background and experience in digital content, video, motion, email marketing, and website curation, you’ll have a natural aptitude for web, social media and digital design and seek opportunities to push the creative envelope.

You will be able to Demonstrate:

- High level of experience with Adobe Illustrator, Photoshop, Indesign, Premiere Pro, After Effects and Animate.
- Previous experience with social media content strategy and digital production experience in a fast-paced studio setting.
- Knowledge of HTML/CSS and UX is a bonus.
- Capable of carrying out graphic and web design tasks from ideation to production and execution.
- Ability to work well independently and as part of a team.
- High attention to detail and be organised and comfortable doing methodical work.
- Excellent communication, organisational and project management skills
- Strong comprehensive understanding of best design practices across platforms.
- Understanding of creativity within social media.
- Understanding of grammar, and dedication to copy-editing on the go.
- Ability to collaborate effectively with cross-functional teams and manage multiple priorities.

How to Apply

Applicants are required to submit a resume (ideally with a sample of your work) via our Digital Marketing & Content Specialist LinkedIn job post . Applications will be treated in the strictest confidence. We do not accept unsolicited resumes or names from agencies. All personal data collected by the Company will be kept confidential and only used for recruitment purposes.

Mandatory requirement: It is an essential requirement that at the time of applying for this position applicants must have the legal right to work in Australia (an Australian citizen or Permanent Resident).

Woods Bagot is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, colour, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

At Woods Bagot, we are committed to creating an environment where difference is celebrated, valued and respected, practices are equitable, and our people feel like they belong. We accept that none of us is smarter than all of us. We believe building a diverse workforce is the foundation to creativity and innovative design – it is only by working together that we can realise the potential of our people, clients and communities around us. Through our inclusive leadership and our truly global studio network of strategists, experience designers and scientists, you will find your voice and have the support and flexibility required to bring your whole self to work and build an exceptional career

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