Urgent: Senior Product Manager

SafetyCulture is a customer and product‑led SAAS company, our mission is to help working teams get better every day, our technology platform and products give front line workers a voice and leaders the visibility to make smart decisions when driving safety, quality and continuous improvement.

At SafetyCulture, our onboarding and monetisation teams are focused on creating seamless and impactful initial customer experiences, setting new users up for success. Are you a visionary Senior Product Manager with a passion for product‑led growth and a deep understanding of customer psychology? Do you thrive on creating exceptional user experiences that drive engagement and value?

Based in our vibrant Sydney HQ in Surry Hills, the Senior Product Manager will be instrumental in shaping the end‑to‑end journey for new users – from their very first interaction through to conversion and long‑term success. At SafetyCulture, our customers are scaling rapidly, and we’re evolving right alongside them. This is a leadership role where your seasoned experience will drive significant impact and growth.

What you’ll do

- Own the Journey: Lead the strategy and execution of frictionless onboarding flows and impactful monetisation experiences.

- Drive Growth: Partner closely with design, engineering, data, and marketing teams to deliver innovative growth experiments.

- Strategic Vision: Balance immediate impact with a long‑term vision for scalable monetisation strategies.

- Collaborate & Influence: Report to the Director of Product and own key relationships with Marketing, Support, Go To Market, Finance, and the broader business.

What are key responsibilities of the role?

- Develop, own and execute the roadmap and strategy for growth capabilities such as onboarding, conversion and retention.

- Use qualitative and quantitative data to identify opportunities to drive your product forward, and validate your impact.

- Lead multiple, cross‑functional development teams to deliver product experiences that delight and retain customers.

- Collaborate with other product teams on dependencies and opportunities to build a holistic user experience across the SafetyCulture platform.

- Communicate frequently to the broader business about your vision, roadmap, decisions and insights.

- Own the success and metrics of your product area obsessively, and iterate effectively.

- Demonstrate thought‑leadership within your immediate working group, and drive a culture of experimentation and customer‑centricity across the broader product, design and engineering function.

What are key capabilities needed for the role?

- Knowledge: Deep understanding of product‑led growth (PLG) strategies and frameworks.

- Knowledge: Expertise in onboarding best practices, activation funnels, and retention levers.

- Knowledge: Strong grasp of subscription models, pricing, packaging and monetisation mechanics.

- Knowledge: Familiarity with growth experimentation, A/B testing, and data‑driven decision making.

- Knowledge: Understanding of analytics tools (e.g., Amplitude, Tableau) and growth metrics.

- Skills: Strong analytical skills — comfortable interpreting data to uncover new hypotheses.

- Skills: Proficiency in defining and tracking key growth metrics.

- Skills: Skilled at running structured growth experiments with clear hypotheses and success criteria.

- Skills: Ability to collaborate effectively across design, engineering, marketing, and sales teams.

- Skills: Strong product discovery skills — translate customer pain points into solutions.

- Skills: Capable of balancing short‑term growth wins with long‑term strategic investments.

- Skills: Strong storytelling and communication skills for influencing stakeholders and executives.

- Attributes: Customer‑obsessed, with empathy for first‑time users and their journey to value.

- Attributes: Growth mindset — embraces experimentation, iteration, and continuous learning.

- Attributes: Data‑driven but pragmatic — comfortable balancing quantitative and qualitative insights.

- Attributes: Bias for action and delivering measurable impact.

- Attributes: Strategic thinker who can zoom out to see the big picture while managing executional detail.

- Attributes: Collaborative and adaptable in a fast‑moving, high‑growth environment.

What we offer

- Equity with high growth potential, and a competitive salary.

- Flexible working arrangements, we encourage you to create the best work blend while working from your home and the local SafetyCulture office.

- Access to professional and personal training and development opportunities.

- Hackathons, Workshops, Lunch & Learns.

- We encourage involvement in the community, open source work, attending talks and events, and experimenting with new technologies.

Surry Hills HQ benefits

- In‑house Culinary Crew serving up daily breakfast, lunch and snacks.

- Barista coffee machine, craft beer on tap, boutique wines and a range of non‑alcoholic beverages.

- Wellbeing initiatives such as subsidized fitness programmes, EAP services and generous parental leave policy.

- Quarterly celebrations and team events, including the Shiplt global offsite.

- On‑site gym, table tennis, board games, books library, and pet‑friendly offices.

We’re committed to building inclusive teams and cultivating a sense of belonging so our people can bring their whole authentic selves to work each day. We seek to make reasonable adjustments throughout our recruitment process to create an even playing field for all candidates.

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