Paid Media Specialist

4 days ago


Cairns, Australia BespokeIQ Full time

Paid Media Specialist (Performance Marketing)

Posted: 15/09/2025

In-house role, not Agency-side - Newly created

Overview

Join a fast-growing brand that’s investing heavily in digital and looking for someone to take ownership of paid campaigns and lift performance to the next level. In this role you’ll be hands-on with Google Ads (your #1 channel), while also optimising activity across Meta, Bing and programmatic. Working closely with senior managers and the wider marketing team, you’ll set up, monitor and fine-tune campaigns to deliver ROI and spot opportunities to make accounts work smarter. Whilst paid media will be your “bread and butter”, you’ll also get exposure to SEO, content, email and website optimisation, giving you the chance to broaden your skill set and shape how paid integrates with the wider digital mix.

Responsibilities

- Hands-on management and optimisation of Google Ads (priority channel).
- Optimise activity across Meta Ads Manager, with exposure to Bing and programmatic platforms.
- Track, analyse, and improve ROI using tools like Google Analytics, Search Console, and CMS dashboards.
- Implement structural improvements to campaigns (ad groups, targeting, bidding strategies).
- Familiarity with CMS platforms (WordPress, WooCommerce or Shopify).

Qualifications

- Proven hands-on experience running and optimising Google Ads.
- Strong knowledge of Meta Ads Manager; exposure to Bing and programmatic platforms.
- Ability to track, analyse, and improve ROI using analytics and CMS dashboards.
- Confidence in making structural improvements to campaigns (ad groups, targeting, bidding).
- Familiarity with CMS platforms (WordPress, WooCommerce or Shopify).
- Bonus: exposure to SEO, email, or content marketing, and an appetite to broaden skills across digital.

This is a role where you’ll see the impact of your optimisations fast, and be part of a brand that’s scaling quickly and loves testing new ideas.

In house, not Agency-side | solid salary | Newly created opening | Get to stamp a solid mark

#J-18808-Ljbffr


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