Social Media Manager

Job Description

- Manage end-to-end creative content delivery across all owned, paid, and earned social media channels to drive revenue and brand affinity.

- Partner with internal stakeholders to ensure social content aligns with brand strategy and business objectives.

- Permanent position based at our Mascot Campus

Today, we’re busy planning for tomorrow. We look to the future to guide the way we innovate, helping us stay relevant and responsive in an unpredictable industry. We’ve always been pioneers, and we’re proud to see that spirit in our people. Our resilience has helped us through good and tough times, and it still drives us to keep pushing the challenging expectations today.

The Social Media Manager supports the execution and optimisation of paid social campaigns across Qantas’ social media channels in both Australia and Rest of World markets. This role plays a key part in delivering high-performing paid content that supports revenue generation, marketing campaigns, and brand activations.

Working closely with the Social Media Lead, the role is responsible for implementing paid social strategies, managing campaign set-up and performance, and ensuring content is effectively amplified to reach the right audiences. The role also contributes to the development of best practices and insights that inform broader social media and marketing strategies.

This position collaborates with internal stakeholders and external partners to deliver engaging, data-driven campaigns that drive measurable results. The ideal candidate is a paid social expert with a passion for performance marketing and a strong understanding of platform capabilities and analytics.

You'll have –

- 5 years of experience in paid social media or digital marketing

- Tertiary qualification in Marketing, Communications or a related field

- Proven experience managing paid social campaigns across platforms such as Meta, TikTok, LinkedIn etc

- Strong analytical skills with experience in campaign reporting, optimisation, and budget management

- Familiarity with social media content formats and creative best practices

- Ability to work collaboratively with cross-functional teams and external agencies

- Excellent communication skills and stakeholder management experience

- A proactive mindset with a passion for testing, learning, and staying ahead of platform trends

Why Qantas?

You’ll join a team where creativity and passion are encouraged. Our people come together to allow us to dream big and deliver successfully.

There are many different opportunities across our team, which means you’ll be able to grow both personally and professionally at Qantas. Your development is a priority for us – so that you can maintain the high standards our customers have come to expect and can continue to develop over time. You’ll be supported from day 1 with on the job training and coaching as well as our formal training opportunities. While you may start in this role, we’ve got a great track record of supporting our people to take their career in so many different directions, the destinations are endless.

The Qantas employee benefits program offers amazing benefits that extend well beyond travel.

- We love to travel: Enjoy heavily discounted air travel within Australia and across the globe, both for you and your family and friends, as well as exclusive deals on accommodation and holidays.

- We have flexible leave options: Make use of leave and flexible working opportunities including 18 weeks paid parental leave (plus superannuation payments on all paid and unpaid parental leave until your child turns 1) and additional purchased leave options for eligible employees.

- We’ll give you access to thousands of rewards: Through our partnerships we can offer you discounts across shopping, food and wine, insurance, health and wellbeing, leisure and entertainment.

- You can also take advantage of our salary packaging program including motor vehicles, eligible portable electronic devices and professional memberships.

- We’ll support your wellbeing: Whether it’s learning to better support your own and others’ mental health, our interactive wellbeing app or your very own tailored nutrition plan.

Qantas is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. We encourage Aboriginal and Torres Strait Islander, and people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at time of application. Your personal information will be kept confidential in compliance with relevant privacy legislation.

Be a part of something special and play your part in the Qantas story – get in touch today.

Applications close: Wednesday 19th November 2025

Please note: applications will only be considered for candidates who have the right to work in Australia / New Zealand without restriction or sponsorship.

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