Social Media Manager

23 hours ago

Council of the City of Sydney, Australia Assembly Label Full time

Papinelle is a globally recognised sleepwear brand loved by women worldwide. Established in 2003 in Sydney. Papinelle has quickly become the go‑to luxury sleepwear specialist in Australia and beyond, trading across ANZ, US, UK and UAE markets, running successful online DTC channels in each region. Also stocked in David Jones, Anthropologie, Victoria’s Secret, Nordstrom and Saks, as well as an expanding retail footprint with its own five (soon to be six) stores, Papinelle continues to rapidly grow year on year.

As we continue to expand, we’re looking for a Social Media Manager to join our growing team located in Rosebery. You’ll create eye‑catching posts, videos and stories to drive brand awareness and user growth as well as managing our influencer programme.

The ideal candidate will be creative, confident with shooting/editing content, up-to-date with the latest trends, familiar with key influencers and most importantly, well‑organised. If you have a proven track record in social media management, with strong content creation skills, we’d love to hear from you.

Key Responsibilities

- Plan, schedule and publish content across brand Instagram, Facebook and Pinterest and channels (split across ANZ and US markets), aligning brand guidelines and business objectives.

- Monitor global channels daily, engage with followers, respond to comments/messages and flag community insights.

- Ideate, shoot, and edit short‑form videos and stills for monthly drops and lifestyle BTS storytelling.

- Use analytics tools (e.g. Meta Business Suite, Sprout etc) to monitor, analyse and report on social media and influencer campaign performance and measure campaign effectiveness.

- Stay on top of social media trends, hashtags and platform updates to keep content fresh and relevant.

- Collaborate with the broader marketing and product team to plan and execute social media campaigns.

- Influencer outreach and management: Managing influencer communications, tracking deliverables and supporting campaign execution.

- Develop visually appealing graphics, videos and captions that align with Papinelle’s brand voice and aesthetic.

- Support on campaign shoots with sample management, shoot preparation and pack down.

Key Skills

- 3+ years of experience managing and creating social media content for brands, preferably in the fashion or wellness space.

- Be a naturally creative person with great ideas and a drive to succeed.

- Have strong attention to detail as well as excellent written and verbal communication skills.

- Photography and video editing skills using the Adobe Suite or similar (social media quality).

- Passionate about social media and influencer culture.

- Extensive knowledge of the influencer landscape and current rates within the AU market.

- Highly organised.

- Creative mindset with a passion for storytelling through visuals and short‑form content.

- Ability to work collaboratively, manage multiple projects and meet deadlines in a fast‑paced industry.

Apply via LinkedIn only, do not use the ‘apply now’ form below.

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