Head of Marketing

Love Fitness? Love Marketing? Ready to Lead, Create and Grow Across Multiple Brands?

We’re seeking an energetic and strategic Head of Marketing to lead our national marketing function. This role is perfect for a driven leader who’s passionate about brand growth, digital innovation, and delivering campaigns that inspire action.

You’ll be responsible for building and executing a powerful marketing strategy that drives membership growth, brand awareness, and customer loyalty across all Fitness Cartel clubs and digital channels.

Why You’ll Love It Here

- Attractive salary package
- Virginia based role - we offer a relocation allowance for the right candidate.
- Free Diamond Gym Membership across all Fitness Cartel clubs
- Discounted Merse Wellness Spa access
- Birthday Leave – celebrate your day, on us
- Autonomy & Impact – own your role, your vision, and your strategy
- Career Growth – key leadership role with direct influence on brand direction
- More Work Perks: Discounts on apparel, supplements & café products

The Role

This is an incredible opportunity for an experienced Head of Marketing to take full ownership of marketing across Fitness Cartel, Merse Wellness, FC Apparel, and Nutrition Cartel. You’ll have the autonomy to craft and execute strategies that drive brand growth, strengthen engagement, and take our marketing to the next level.

Reporting directly to the COO, and working closely with the CEO and founders, you’ll be part of a team that makes fast decisions, values creative input, and empowers you to bring bold ideas to life.

You’ll lead an in-house creative and content team, supported by external specialists, ensuring every campaign — from fitness launches to apparel drops and spa experiences, aligns with our vision and delivers results.

What You’ll Be Doing

- Develop and execute the overall marketing strategy, brand positioning, and campaign execution across all brands whilst aligning this strategy with the company goals.
- Drive marketing performance and growth through innovative, data-driven initiatives.
- Lead a high-performing marketing team across digital, creative, and communications.
- Oversee all brand campaigns and the annual marketing calendar, media buying, and digital performance (social, SEO, SEM, email).
- Drive new member acquisition and retention initiatives through data-driven insights.
- Manage external agencies and partnerships to ensure brand consistency and impact.
- Collaborate closely with operations, sales, and franchise teams to deliver integrated campaigns.
- Monitor and analyse marketing performance, ROI, and budget optimisation; prepare regular reports for the executive team.
- Ensure consistent brand voice and visual identity across all channels and locations.
- Conduct competitor analysis to stay ahead of trends in fitness, wellness, and lifestyle.
- Occasionally travel to clubs to ensure brand alignment and marketing execution.

What You’ll Bring

- 8+ years’ experience in marketing leadership, ideally within the fitness or wellness
- Strong expertise in digital marketing, social media, and brand management.
- Proven success in multi-channel marketing across digital, social, retail, and brand campaigns.
- Strong background in Meta advertising, automation/EDM, and eCommerce.
- Experience managing large budgets and delivering measurable performance outcomes.
- Excellent communication, leadership, and project management skills.
- A strategic thinker who thrives on creativity, innovation, and continuous improvement.
- Confidence to challenge existing ideas and push for growth.
- Passion for health, fitness, and creating meaningful brand experiences.
- Australian working rights and flexibility to travel as required.

About Fitness Cartel Australia

We operate across Australia and New Zealand, with multiple club locations nationwide and new openings continually in motion. Our clubs feature Cycle Studios, Reformer Pilates, Functional Zones, Crèche, Saunas, Cafés, and more, creating inspiring spaces that motivate and empower both members and staff.

Ready to Join the Cartel? If you’re a creative, strategic, and commercially minded marketing leader with a passion for fitness and brand growth — this is your next big move.

Click APPLY to submit your resume and a short cover letter outlining your experience and why you’d be the perfect fit for this role.

Note: Only shortlisted candidates will be contacted. No agencies, please.

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