▷ (20/10/2025) Lifecycle Campaign Specialist (Marketing Automation and CRM) - South Bank, QLD

Lifecycle Campaign Specialist (Marketing Automation and CRM) - South Bank, QLD

Job no: 528291

Brand: Marketing

Work type: Full time

Location: Queensland

Categories: Marketing, Web, Creative & UX

Become an integral part of our team as a Lifecycle Marketing Specialist, where you'll have the opportunity to make a lasting impact on our corporate brands. In this role, you'll be at the forefront of designing and optimising lifecycle marketing campaigns that captivate our customers, boost retention, and accelerate business growth. With your robust experience in lifecycle marketing, CRM, email marketing, and marketing automation, you'll execute campaigns that truly connect.

Our Ideal Candidate:

Minimum 3-5 years in lifecycle/email marketing, with a strong emphasis on marketing automation

Demonstrated success in analogous roles within global organisations, showcasing adaptability and strategic execution

Superior written and verbal communication skills, essential for clear and effective stakeholder engagement

Proven ability to influence and cultivate strong relationships with stakeholders across all organisational levels

In-depth knowledge of the B2B environment, enabling tailored lifecycle marketing strategies

Familiarity and adeptness with marketing automation platforms such as Salesforce, Oracle, Eloqua, and Account Engagement, and their strategic application

Robust understanding of data privacy regulations (e.g., GDPR, CCPA), ensuring compliance and integrity in marketing endeavours

Competence in developing and implementing long-term lifecycle marketing strategies that align with overarching business objectives

Expertise in utilising analytics tools to assess and optimise campaign performance

Bachelor's degree in Marketing, Business, or a related discipline

Certifications in marketing automation platforms are advantageous and add value to the role

Your Day to Day:

Campaign Strategy and Execution

- Develop and execute lifecycle marketing campaigns to enhance customer acquisition, engagement, retention, and growth

- Align campaign strategies with regional goals alongside the Lifecycle Marketing Manager

- Manage multi‑channel marketing campaigns and optimise performance through data‑driven strategies and A/B testing

- Track key performance metrics and provide actionable insights using analytics tools

Lead Flow Management & Routing

- Implement lead scoring, nurturing, and routing processes to sales teams

- Enhance lead flow management to improve conversion rates and sales alignment

- Continuously refine lead management processes for better campaign effectiveness

Marketing Automation & CRM

- Utilise platforms like Eloqua and Account Engagement for personalised lifecycle marketing campaigns

- Ensure compliance with data privacy regulations (e.g., GDPR, CCPA)

- Maintain email deliverability best practices and stay updated on privacy laws

Cross‑Functional Collaboration

- Collaborate with brand and marketing operations teams to ensure campaign alignment

- Facilitate seamless integration between marketing automation systems and CRM

Data Analysis and Reporting

- Maintain dashboards to track campaign performance metrics

- Offer insights and recommendations based on data analysis for continuous improvement

- Conduct performance reviews and present findings for optimisation

What you’ll Enjoy:

🙋🏾♀️ Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry – Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Ltd

👐🏽 Our People: FCTG is an Equal Opportunity Employer and encourages all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno‑religious minority groups and people with disability

🎉 Development: Individualised Learning & Development pathway options

🔧 Access to LinkedIn Learning for ongoing skills development: over 24,500 courses in over 20 languages

🏆 Exclusive Staff Discounts: Accessible via our employee‑only portal with 350 + of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more

🌏 Travel Discounts: Including family and friends – flights, hotels, tours, cruises, travel insurance and more

💎 Brightness of Future: Career opportunities in a network of brands and businesses across the globe – we promote from within

🥦 Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym

🌞 Mental Health: Support and Employee Assistance Program for staff and family

🎉 Social: Regular awards nights, social team‑building and industry events, with the opportunity to attend global conferences (Bangkok, 2026)

🙏🏼 Giving Back: Corporate Social Responsibility programme supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave

💚 Sustainability: The protection of our environment is essential to the future of tourism; as a leading travel group, we have made efforts to effect positive change to the environment

Our Talent Acquisition Team kindly requests no unsolicited resumes or approaches from Recruitment Agencies. Flight Centre Travel Group is not responsible for any fees related to unsolicited resumes.

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