Email Marketing Specialist

3 weeks ago

Sydney, New South Wales, Australia Protecht Group Full time
About Protecht

We are a fast-growth Governance, Risk & Compliance (GRC) SaaS business. We provide world-class enterprise risk management, compliance, training, and advisory services to customers across various industry sectors through our offices across APAC, USA & Europe.

The opportunity

As we grow globally, we're looking for an Email Marketing Specialist to lead the execution and optimisation of our email programs. You'll create targeted, high-performing campaigns that drive lead nurturing, customer engagement, and conversions. You'll also oversee outbound sales cadences in Apollo, improving performance, consistency, and content quality. Working closely with demand generation, marketing ops, and sales, you'll ensure all emails align with our brand, audience needs, and performance goals.

What you'll do

Email campaign planning & execution

- Build and deploy email campaigns including newsletters, nurture journeys, webinar promotions
- Ensure journeys across marketing (HubSpot) and sales (Apollo) are seamless from a content perspective and optimised for lead progression
- Manage global email calendar and coordinate campaign timelines with key stakeholders Automation & workflows
- Create and maintain automated workflows within HubSpot to nurture leads and move prospects through the funnel.

Sales Cadence Oversight

- Oversee and review Apollo sales email cadences to ensure alignment with brand tone, messaging consistency, and campaign objectives
- Analyse cadence performance
- Collaborate with sales and enablement teams to improve the quality, structure, and effectiveness of outbound communications.

Optimising & best practice

- Stay current on industry trends, platform updates, and email marketing best practices.

What you'll bring

- 3+ years of experience in email marketing within a B2B SaaS environment
- Strong proficiency in HubSpot and understanding of email automation
- Experience with sales engagement platforms (e.g. Apollo, Outreach, Salesloft, Gong)
- Excellent writing, editing, and proofreading skills.

Bonus if you have:

- Knowledge of HTML/CSS for basic email formatting
- Familiarity with Salesforce and CRM-marketing automation integration
- Experience working with global teams and localisation of email content.

Why Protecht?

At Protecht, a positive and super friendly culture awaits you, where learning is valued and supported. We empower our people through leadership, training, knowledge-sharing, and mentorship. Here are some of the perks of working with Protecht:

- A highly flexible culture – our way of working lets people work across home and our offices
- A strong commitment to your learning and development – fortnightly dedicated L&D afternoons
- Reward & Recognition programs
- A strong focus on work/life balance with access to Birthday leave, bonus days, paid parental leave, and long service leave
- Monthly social events
- Competitive remuneration | Annual Performance Bonus | Novated Car Leasing
- Generous Employee Referral Program.

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