▷ [29/10/2025] Social Creative Lead

Genero is reshaping the way marketers approach creative and content production. Our purpose-built platform gives brands on-demand access to the world’s largest network of professional creatives and enables seamless collaboration.

With teams in Europe, the Americas and APAC, we support a global client base that includes P&G, L’Oreal, Meta, Google, TikTok, Hilton, Fanatics, Pinterest, the BBC and Mondelez.

Our roots in the music industry reflect our long-standing commitment to creativity – we’ve produced music videos for artists like Muse, George Harrison, The Doors, James Brown, Moby and Alicia Keys, and worked with all major record labels.

Genero is a dynamic business with an innovative and entrepreneurial culture. This is a unique opportunity to be part of a global team transforming the marketing and advertising landscape, with tremendous scope to grow and expand your role.

The role

Based in Sydney, you’ll lead and manage some of our most important social media creative projects and client relationships across APAC.

As a Social Creative lead, you’ll work on social creative projects from briefing through to final delivery – bringing social creative strategy, client service and project management skills to ensure creative excellence, fast turnarounds and a seamless experience for our key partners (Meta, TikTok, Google, Pinterest and Amazon) and Enterprise clients.

Key responsibilities:

- Lead social creative projects for our Enterprise clients and advertisers within our ongoing partnership programs with Meta, Pinterest, Google, TikTok and Amazon
- Assist with client briefing and creative strategy, providing input into the approach, initial concepts and broader strategy to drive campaign performance
- Assist clients with finding the right social creators/influencers for creator campaigns, and the right creative partners from within Genero’s creative network
- Provide strategic and creative input to elevate ideas, craft and content best practices to ensure we’re delivering impactful creative and campaigns that perform
- Stay ahead of cultural, platform and creative trends, bringing fresh thinking and insights to pitches and briefs
- Deliver excellence in client service and build, nurture and grow relationships with key clients and partners
- Identify opportunities and contribute ideas to improve our social creative offering, platform, tools and processes for clients and creators
- Participate in workshops that bring marketers, creators and media partners together
- As a key part of our APAC team (which includes Sydney & Singapore), you’ll also collaborate with global colleagues to share insights, surface opportunities and support cross-market success
- Cross-regional collaboration with social teams and creative leads from our other regional teams (US, Latin America and Europe)

The role offers flexible hybrid working, combining remote work with in-person collaboration.

What you'll bring

- Bachelor’s degree in marketing, advertising or communications, or equivalent practical experience to demonstrate the necessary expertise required
- 6+ years’ experience in social media/marketing roles within client-side marketing teams agencies or media platforms
- Demonstrated experience managing end-to-end social video creative projects, including working extensively with and managing creators/influencers
- A portfolio of past work that demonstrates creative strategy, storytelling and execution across digital and video platforms
- Deep understanding of social and digital campaign and platform-native content best-practice across platforms like TikTok, YouTube, Instagram, Facebook and Pinterest
- Experience working with marketers in large brands, either client side or within an agency or media environment
- Proven ability to deliver results under pressure with a client service mindset
- Exceptional problem-solving, communication and people leadership skills
- Ability to manage multiple projects and clients simultaneously
- A strong network of existing relationships within media platform partners and Enterprise marketing teams in Australia is a plus

A key role within the business, to lead creative projects, manage client relationships, collaborate with media platforms, and contribute to new business development.

Create world-class content for leading global brands

Create world-class content for leading global brands

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