VP Business Development

- Location: Australia – Sydney or Melbourne
- Salary: Commensurate with location and experience
- Date Posted: 31st January 2025

About System1

System1 is the leading global Marketing decision making platform. We help brands measure and understand whether their marketing works. Predictive technology is our passion, but our focus is very much human. We understand the power of emotion and capture the nuances of human behaviour to power data-driven decisions. We want to drive change and rewire behaviours, envisioning a world where our pioneering methodologies are embedded in the workflows of every marketing decision-maker. We are also who we are because of our people. So, if you share our enthusiasm, are ambitious, creative, and highly motivated, then we’d love to hear from you

About The Role

You will serve as a key member of our APAC Commercial team. You will report directly to System1’s Senior Vice President for APAC based in Sydney and will have dotted line reporting to our Global Head of Partnerships, UK. You will be responsible for creating and converting demand through the creation and management of measurement partnerships with media owners and agencies, and other Fame activities – across Australia and New Zealand.

What will you be doing?

- Work with the Global Partnerships team to create local measurement partnerships with media owners.
- Manage Aus/NZ measurement partnerships to ensure mutual success – delivering 1st testing and guidance projects for our partners' clients (supported by our research teams) and converting this into a new System1 customer.
- Input into the creation of and repurpose our thought leadership to make System1 and our partners famous in Aus/NZ – including working with our global marketing team to manage media partnerships (EG. B&T), create owned reach via owned channels (EG. LinkedIn) and attending and speaking at industry events (EG. Cannes Crocs).
- Grow System1 Fame internally in creative and media agencies, running workshops and insight sessions. And using our resources to support on pitches.
- Convert inbounds interest from this Fame and partnership ecosystem to new System1 customers – exceeding an established sales quota by growing this pipeline of opportunities and driving them to contract close.
- Creating lower-funnel assets for Aus/NZ from our global research and sales material that effectively creates and converts interest – identifying any additional data or research needed.
- Identify and drive new business opportunities to conversion/wins.

You need to be this kind of person:

- Extremely personally motivated, a “self-starter/hunter”. Full of tenacity, persistence and resilience.
- Highly accomplished business development professional with demonstrated experience exceeding quotas.
- Strong enterprise seller with a keen ability to map customer need to research/data solutions.
- Exceptional team player who can drive success through collaboration.
- A passionate marketer, learner and thought leader.
- A results-oriented professional with a ‘make it happen’ mindset. Someone with a bias toward action who grabs the ball and pushes for results.
- Relationship Builder – You are a fantastic relationship builder, who enjoys meeting new people and can build trust in a short space of time.
- Driven & Well Organised – You can handle lots of different tasks, have a strong bias for action, and will follow up on leads and proposals to ensure they are delivered.
- Being a Challenger – You have succeeded in environments where it helps to take on a challenger mindset, especially standing-out among an industry that’s full of the ‘old-establishment’.
- Resourceful – Use available data, research and insights to create value in the local market. Efficient and effective.
- Determined – A large part of our success in the UK has come from slow, considered investment into the right partnerships and social activity. Have a strategy and commit to building it over multiple years.

You need to have the following experience:

- A solid 5-10 years’ experience in sales/marketing/partnership roles with clear exposure to strategy, planning, research and comms.
- Strong understanding of how data and research play a role in the marketing ecosystem.
- Growing a Business – You have pitched and won new business proposals. You can demonstrate a track record of growing a business or brand, and what it takes to succeed.
- Demonstrated experience of being able to collaborate cross-functionally within a business to drive results.
- Developing Effective Creative – You know the creative development process and how understanding the audience response can inspire more effective creative.
- Experience presenting or pitching directly to marketers and/or agencies.
- Preferred higher level education in business/marketing or experience creating marketing narrative, research, strategy presentations or thought leadership.

We offer a competitive salary and bonus scheme, including a contribution to your nominated superannuation fund and workers insurance. Our people are important to us, and we understand that each person has a life outside of work and we therefore offer flexible working arrangements (Hybrid) aiming to suit your needs. We also offer several wellbeing resources such as “de-clutter” afternoons for your personal and professional needs.

We encourage learning and offer education reimbursement opportunities.

We have recognition schemes, and regular socials, including summer and winter parties

We welcome applicants from all diverse communities and encourage our candidates to ask us about reasonable adjustments that we may be able to make to support through our recruitment process and while in post.

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