SEO Product Director

SEO Product Director

Job Description

About CoStar Group

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed, and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

About Domain

Domain is a leading property technology and services marketplace that is home to one of the largest portfolios of property brands in Australia, including the Domain, Allhomes and Commercial Real Estate (CRE) platforms. In 2025, Domain became part of CoStar Group (NASDAQ: CSGP), a global leader in commercial real estate information, analytics, online marketplaces and 3D digital twin technology. Together, Domain and CoStar Group is dedicated to digitising the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.

At Domain, we believe SEO is more than just search engine rankings. Domain’s SEO is a strategic growth engine that connects millions of Australians with the property journeys that shape lifestyles. As our new SEO Product Director, you’ll lead the charge in shaping and scaling our organic search strategy across a diverse product ecosystem, from Residential to Commercial and SaaS.

This is a senior leadership role at the intersection of product, technology, data, and strategy. You’ll embed SEO into every stage of product development, champion experimentation, and drive measurable outcomes that align with business goals.

What you’ll be doing

- Lead the SEO vision, define and drive an organic growth strategy that aligns with Domain’s product roadmap and business objectives.

- Embed SEO into product development, influence early-stage discovery, user research, testing, and go-live planning.

- Audit website speed and traffic to identify performance bottlenecks and opportunities.

- Present findings and strategic recommendations to senior stakeholders, including C-suite.

- Drive performance, monitor channel impact, ROI, and revenue per keyword, and track progress against audience growth KPIs.

- Champion cross-functional collaboration, working closely with Development, Scrum, and Data teams to deliver SEO enhancements and performance improvements.

- Improve Core Web Vitals across key domains and entry points.

- Stay ahead of AI and ML driven search.

What Success Looks Like

- Organic traffic growth and improved conversion across key entry points.

- SEO embedded into product and delivery processes.

- Scalable, product-led SEO tactics aligned with business outcomes.

- Clear impact on business metrics, revenue, audience growth, and engagement.

Basic Qualifications

- Bachelor’s degree or equivalent.

- 5+ years in SEO, with 2+ years in a senior leadership role.

- Proven success driving organic growth for large-scale websites, to deliver tangible business outcomes.

- Excellent communication and stakeholder management skills.

Preferred Qualifications and Skills

- Experience with enterprise SEO tools (GA4, Lumar, SEMrush, DeepCrawl).

- Familiarity with web development (HTML, CSS, JavaScript, Python).

- Understanding of two-sided marketplaces and content management systems.

- Passion for mentoring and developing SEO talent.

Why join us?

We’re the kind of place you can make a real impact, with a workplace culture where you can be you. It’s a fun, safe space where you’ll always feel you belong. Perks of the role include:

- Hybrid working;

- First-rate parental leave;

- Continuous opportunities to leap, learn and grow in a team that values creativity and innovation;

We don’t just talk, we do. Every day we solve property problems for Australians and beyond. We encourage our people to see the possibilities, and turn them into realities.

What’s next?

We'll give your application the thoughtful attention it deserves and get back to you as soon as possible. If there's a match, one of our recruitment consultants will reach out so keep your phone handy We're genuinely excited about the chance to work together and make a meaningful impact.

Equity, Diversity and Inclusion at Domain

Domain is enthusiastically and unapologetically committed to fostering an equitable, inclusive work culture which reflects our customers and communities. We are proactively looking for candidates from all lived experiences, including people with disability, and people of all ages, ethnicities, cultures (including Aboriginal and Torres Strait Islander Peoples), faiths, sexual orientations, and gender identities (including trans and non-binary people).

We are committed to providing an equitable recruitment process for people with disability. If you require adjustments during the process we’re here to support. If you wish to receive this job advertisement in an accessible format, or have a confidential chat about workplace adjustments, please contact our Equity, Diversity and Inclusion team at edi@domain.com.au or leave a message on 1300 858 356 and we will get back to you.

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing.

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