Digital Content and Social Media Manager

Overview

The Australian Ballet is one of the world’s leading ballet companies and a globally recognised Australian national performing arts organisation. Each year the company presents upwards of 220 performances through its main stage seasons in Melbourne, Sydney, Brisbane, Adelaide and Perth; along with public programs, special events, an extensive regional tour, a Children’s Ballet and Education programs and regular overseas tours.

Role Highlights

- Take the lead on The Australian Ballet’s social presence, shaping how one of Australia’s most iconic arts institutions connects with audiences locally and globally.
- Create bold, innovative content, that is visually striking and emotionally resonant to spark engagement and position The Australian Ballet at the forefront of our industry.
- Pioneer new approaches across social strategy and content creation, ensuring every campaign is both data-driven and artistically inspired.

What you’ll be doing

- Lead an ongoing, end-to-end digital content program, including ideation, production and digital content distribution strategy. Work collaboratively on content requirements to meet sales and digital engagement objectives
- Lead the content test and learn approach to ensure content is continually reviewed and updated to innovate and to move with changing customer and channel needs
- Design and deliver an organic social media strategy that will acquire, engage and retain our growing audience base and bring our stunning content to life digitally
- Work collaboratively with campaign management team, PR and communication team and content editors to deliver content solutions to briefed campaign challenges or requirements
- Lead and manage the social media influencer strategy, working closely with the PR and Communications Team on broader influencer and ambassador initiatives
- Team management of one direct report

What experience you’ll need

- Creative thinking and idea generation, paired with a strong collaborative mindset
- Strong leadership, project management and organizational skills
- A results-driven ethos and a test and learn approach
- Knowledge of and experience in the arts and entertainment industry highly regarded, but not essential

Employee Benefits

- Complimentary Ballet tickets
- Salary Packaging & Novated Leasing options
- Corporate Health Insurance
- Company Paid Parental Leave – 14 weeks for eligible employees
- Discounted onsite parking (Melbourne)
- LinkedIn Learning with La Trobe University
- A world class architecturally designed open plan head office in Southbank, Melbourne.
- Generous partner discounts and offers

Employee Wellbeing

- Access to our onsite general practitioner (bulk billed)
- Employee Assistance Program – free confidential advice and counselling services
- Discounted memberships at Elixir Health Clubs and KAYA Health Clubs

Diversity and Inclusion

As Australia’s National Ballet Company, we are deeply committed to cultivating and sustaining an organisation that is equitable, fair and inclusive. Our aim is to become a truly inclusive organisation with a workforce that reflects Australia today. This is fundamental to The Australian Ballet’s future success and our ability to continue to contribute to culture and society in Australia. We embrace diversity both on and off stage. The range of perspectives and experience diversity brings is an asset to our organisation and all those who work with us. We have developed a Diversity and Inclusion Plan and Reconciliation Action Plan to enable us to meet our diversity and inclusion aims, and our commitment to First Nation communities.

Our Values

Ambition | Boldness | Inclusivity | Respect | Responsibility

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