Senior Marketing Manager

Why OneDigital?

Are you interested in joining the team at Wesfarmers OneDigital?

Good call. We’re an exciting digital enterprise with big ideas, supporting some of Australia’s most trusted and iconic brands. We’re well on our way towards bringing the best of digital and data possibilities together to create more personalised shopping experiences for customers across our retail brands.

Working in a collaborative team with a diverse and deep set of skills and experience, you will learn, collaborate, and co-create to achieve great things.

- You’ll have ownership of your role, which will allow you to find the right balance between stretch and sustainability, work, and life.
- Culture of comradery and collaboration - OneTeam
- Plus, all the tools and learning you need, the tone is set for you to shine and succeed.
- We know that diversity fosters greater innovation and better customer connection, so we strive to create a team where everyone feels like they belong. We support diversity, inclusion and we are a gender-neutral organisation. We celebrate individuals at their core, so they shine to their best.

Your Role

This role is responsible for leading the planning, monitoring, and updates on optimisations of member trade/engagement marketing activities and promotional calendars. Reporting directly to the Head of Marketing Operations & Partnerships, you'll work closely with OnePass acquisition, engagement and customer care teams, OneData, Product and Tech, commercial strategy and finance teams to ensure OnePass has clear plans linked to objectives, resource allocated and activity is ready for effective execution. Additionally, you'll lead marketing reporting processes, delivering actionable insights and performance analysis that help inform strategic decision-making.

What you’ll be doing

Annual and Quarterly planning:

- Support the Head of Marketing Operations to deliver rolling annual and quarterly plans with aligned marketing initiatives, new partner initiatives and product deliverables to meet business objectives and divisional partner requirements.
- Cascade quarterly plans into monthly initiative delivery, forecasts and tracking via Monday.com to ensure execution excellence and one view of OnePass delivery across OneDigital.

Monthly and weekly member trade activity:

- Lead the Monthly plan process, updates and weekly member trade rhythms.
- Lead weekly member trade meetings, summarising weekly delivery against forecasts, actionable insights and performance updates to key stakeholders and the OneDigital leadership team.
- Facilitate regular member trade planning forums to ensure alignment, integration, and optimisation of marketing efforts, including program tracking status and any risks for escalation.
- Own, manage, and communicate the central marketing calendar, coordinating seamless execution across marketing, product, data, divisions, and operations teams, including campaign readiness via Monday.com.
- Provide weekly updates to OnePass leadership team on initiative readiness and any risks.

Performance Reporting and Analysis:

- Oversee the development and delivery of weekly, monthly, and quarterly marketing performance analytics, including campaign effectiveness, ROI, trade performance, and customer insights in partnership with the OneData team.
- Drive continuous improvement initiatives by facilitating structured post-campaign reviews and performance tracking with relevant OnePass marketing leads for key initiatives.

Operational Support and Leadership:

- Provide strategic and operational support to the Head of Marketing Operations & Partnerships, including resource allocation, budgeting, forecasting, and workflow optimisation.
- Lead and mentor the campaign planning coordinator, providing clear direction, fostering professional development, and ensuring effective execution of Monday.com and campaign process for more seamless delivery.

What you'll bring to the table:

- 7 years’ experience in loyalty program or retail trade planning, commercial marketing roles within retail, digital tech or similar consumer industries.
- Proven leadership in managing marketing calendars, campaign planning, and performance analytics aligned to strategic business goals.
- Experience supporting senior operational roles, understanding budgeting, forecasting, and operational processes.
- Strong analytical skills with demonstrated ability to convert data into actionable insights.
- Ability to influence and drive new initiatives.

Join The Team

We’re continuing to bring the best talent and skills under one roof, working together and across disciplines to build amazing experiences for our customers. We continuously feed off each other’s insights, talents and capabilities, because we are a business that thrives on open collaboration and a shared vision of positive, fun and rewarding experiences.

Team Benefits – just to name a few

To support you at work, what you value in life and in the community, our team member benefits include:

- Convenient city location.
- Stocked kitchen with fruit and breakfast items.
- Modern and spacious end of trip facilities.
- Access to the latest technologies.
- An annual budget to support your choice of learning.
- Extended parental leave (16 weeks for primary carers), and paid volunteer days.
- Flexible working – we balance working together with working flexibly.
- People-focused culture that celebrates achievements big and small.
- OnePass subscription and Team Member discount card.

Next steps

If this sounds like your next career move, then click on the ‘Apply’ button now Please note that we may commence interviewing candidates prior to the application closing date.

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