Marketing Analytics Lead | Audience

Overview

Marketing Analytics Lead | Audience & Marketing Data — Job no: 504995
Work type: Ongoing Full Time
Location: Sydney
Categories: IT/Technology, Marketing/Communications

About the ABC

The ABC is the nation's most trusted and independent source of Australian conversations, culture, and stories. With over 4,000 employees from diverse backgrounds across over 50 locations around Australia and overseas, we are proud to create, curate and deliver high-quality content that informs, educates and entertains Australian communities.

About the Role

This is your chance to play a leading role in how ABC connects with audiences across Australia. You will be at the centre of our marketing analytics efforts, leading the generation of insights that guide marketing campaigns, sharpen strategy and grow engagement.

Your focus will be on uncovering and delivering the data-driven story behind ABC marketing activity. From setting analytics requirements to exploring audience behaviour, campaign performance and targeting opportunities, you will give our teams the clarity they need to make smarter decisions.

You will work closely with Marketing, Media and Analytics colleagues to embed a culture of experimentation and measurement. It is a hands-on role with plenty of scope to innovate, share knowledge and deliver insights that make a real difference to the ABC and the communities we serve.

Key Accountabilities

- Lead the strategy and delivery of audience analytics to inform and enhance/optimise/uplift data-driven marketing and media campaigns including experimental design, optimisation, and measurement.
- Manage deep analysis into Audience data and behaviour to drive insight, identify key campaign opportunities, and support data-led decisions and prioritisation.
- Manage regular campaign reporting including quarterly deep dives that analyse and articulate the impact and value of data-driven marketing against key corporate goals and KPIs.
- Manage the design and implementation of the marketing analytics framework in collaboration with Analytics, Marketing, and Media teams to ensure best practice approach and efficiencies across data insight, targeting, experimentation, and measurement.
- Use highly advanced analytics techniques such as predictive modelling to optimise marketing activities.
- Prepare and maintain documentation of analytics and experimental research and prepare and present engaging presentations for a broad range of technical and non-technical stakeholders.
- Liaise with stakeholders and research partners to generate and leverage research insights that provide evidence-based guidance on personalisation priorities.
- Support the ABC Audiences team with insights, data, and research expertise to help bolster the growing culture of experimentation and measurement.

About You

- Relevant tertiary qualifications and/or highly developed skills, knowledge and experience in data science, business analytics, behavioural sciences, or in a data-driven consumer organisation.
- Demonstrated extensive skills in marketing analytics, ideally in a large organisation, with a deep understanding of customer-focused data analytics, and data-driven marketing campaign strategy and execution.
- Demonstrated substantial experience with experimental design, analysis, and reporting in a relevant discipline, ideally a marketing organisation where you have optimised marketing activities.
- Demonstrated experience in the 1:1 Marketing/CRM and Media industry, partnering with Marketing and/or Media teams to deliver acquisition and retention campaigns including generating data insights, defining and building data requirements, and measuring performance.
- Excellent ability to effectively communicate analytic and experimental research outcomes in written, verbal, and visual media to both technical and non-technical audiences, and present findings to stakeholders
- Significant experience performing analytics in a modern cloud environment (Snowflake, Databricks etc). Highly advanced experience using SQL to access and model large datasets, and Python or any other advanced analytics software package to analyse and visualise data. Highly advanced ability to analyse complex data from a variety of sources, including SQL databases, web services, JSON, and CSV.
- Extensive experience with Microsoft Office, including Excel, Powerpoint, Word, Teams, and Sharepoint. Experience in JIRA/Confluence also helpful.
- Experienced with the modern digital marketing stack and tools including tools like SFMC, Braze, Tealium, & Paid Digital Marketing tools, and demonstrated experience with Business intelligence tools such as Microsoft Power BI or Tableau
- Excellent communication and interpersonal skills, including the ability to work in a range of diverse teams, and to represent the ABC in industry forums and working groups

Further information

For further information on this position please contact Jamie Nedved, Digital Talent Acquisition Lead via email

nedved.jamie@abc.net.au

Position Description: 50069632 MARKETING ANALYTICS LEAD.pdf

We respectfully request that Recruitment Agencies do not submit applications for this position.

In line with our focus ondiversity, applications are strongly encouraged from Indigenous Australians, people from a range of cultural and linguistic backgrounds, people with disability and LGBTIQA+ individuals. The ABC also aims to achieve a gender-balanced workforce

For more information on inclusive employee networks within the ABC please refer to Life Page on ABC LinkedIn.

For more information on working at the ABC visit abc.net.au/careers

Advertised: 25 Sep 2025 12:00 AM AUS Eastern Standard Time
Applications close: 09 Oct 2025 5:00 PM AUS Eastern Daylight Time

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