Marketing Director

About the Company

Work for an organisation consistently ranked as one of Australia’s Best Places to Work, with a No. 2 ranking in 2024 Mulgrave based office with onsite car parking. Hybrid working on offer. Join a Global Market Leader with a purpose.

Coloplast develops and markets products and services that make life easier for people with private and personal medical conditions. Employing around 16,000 people globally and with products available in more than 143 countries, we are one of the world’s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things. Curiosity works here.

About the Role

Coloplast is looking for a highly motivated and skilled Marketing Director to lead our marketing team and shape the future of our business in Australia and New Zealand. As an integral member of the Executive Leadership team, you will develop and execute innovative marketing strategies that support revenue growth, pricing and profitability. Drive a high‑performing marketing team to ensure the successful launch and promotion of products and services that make a real difference in people’s lives.

Responsibilities

- Drive the overall strategic direction for our products and services alongside senior management.

- Lead, manage, and develop the marketing team, ensuring successful product launches, campaigns, and educational programs.

- Drive revenue growth, pricing, and profitability across relevant business areas.

- Monitor and influence market dynamics, including reimbursement, competitors, customer groups, government, and Key Opinion Leaders (KOLs).

- Collaborate with Market Managers to adapt and execute global strategies for local market needs.

- Work closely with commercial teams to develop revenue forecasts, shape baseline growth with positive and negative contributors from product launches or account challenges.

- Ensure marketing activity is allocated in line with agreed expense forecast and stays on budget.

- Grow the capability of the marketing team and develop local talent to support global strategy execution.

- Analyse key markets and customer needs to identify opportunities and develop strategies that drive growth.

- Provide key support to sales and participate in the selling process for strategic projects.

Skills & Experience

- Bachelor’s or Master’s in Marketing (MBA Desirable).

- Minimum 5 years experience in product management and/or marketing in life sciences, healthcare, or medical technology.

- Strong leadership capabilities with a proven ability to visualise and drive business growth.

- Strong strategic mindset, proactive, results‑driven, and creative thinker with a high degree of initiative.

- Ability to influence stakeholders and challenge the status quo to drive continuous improvement.

- Ability to analyse and interpret data/technical materials and present to senior management or different audiences.

- Proven track record in executing strategic plans and achieving business objectives.

- Strong understanding of competitor strategies, market positioning, and pricing.

Coloplast Culture

At Coloplast we recognise the importance of not just developing innovative products to make life easier for people with intimate healthcare needs, but also investing in growing our people. Our work culture is one of our most valued assets – and we have an overall engagement score of 8.6 out of 10

Our core business values are:

- Closeness – to better understand

- Passion – to make a difference

- Respect & Responsibility – to guide us

If you feel you have what we are looking for and share our values, we would love to hear from you

We commit to respond to every applicant.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

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