Freelance Junior Graphic Designer

About Us

Totally Workwear (TW) is Australia’s largest network of workwear specialist destinations for Trade, Safety and Uniforms. We’re 85 stores strong and growing — with a footprint that stretches across the nation and online via our leading digital platforms, all working hard for our local communities.

We’re part of the Workwear Group (WWG) and, in turn, Wesfarmers Industrial & Safety — a division of Wesfarmers, one of Australia’s top 20 ASX-listed companies. Under the Workwear Group banner, we represent iconic Australian brands including KingGee, Hard Yakka and NNT — delivering quality workwear since the 1920s.

We’re a humble, hard-working, and honest team who love our work, have a laugh along the way, and take pride in creating authentic connections with the people we serve.

About the Role

We’re looking for a Junior Freelance Graphic Designer to support our Totally Workwear Franchise Office (TFO) team on a range of ongoing work across print and digital requirements.

You’ll work closely with our Marketing and Digital team to bring the Totally Workwear brand to life — ensuring our look and feel remains consistent across campaigns, local store marketing, supplier activity, and digital channels.

This role is ideal for a detail-driven, creative self-starter who thrives in a fast-paced environment and can balance multiple tasks at once — from re-sizing assets, creating and updating templates, designing digital and social assets and creating assets to support stores.

What You’ll Be Doing

- Social Media
- Trim and format supplier social ad content
- Create organic and paid posts with graphical elements that feel “TW”
- Design social and digital assets
- Website Design
- Create homepage banners, collection banners, mega menu images, and product tiles
- Develop branded landing page and campaign assets
- Support store page content creation and editing
- Edit and retouch product images for ecommerce
- eDM Creation
- Design eDM content for campaign and subscriber communications
- Local Store Marketing Support
- Develop digital assets for store openings and events
- Design large-format banners, A4 POS, flyers, and local press ads
- Campaign & Supplier Content
- Create bespoke assets following main campaign creative
- Design collection banners and promotional graphics using supplier content
- Develop ad content for both Local Area Marketing (LAM) and national campaigns
- Visual Identity Support
- Create or select icons for web use
- Ensure brand consistency across all creative outputs

What We’re Looking For

- 1–2 years’ experience in a design or creative role (internship or freelance welcomed)
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign essential)
- Understanding of digital formats (social, web, eDM) and print layout fundamentals
- Strong attention to detail and ability to meet deadlines
- Willingness to take feedback, learn, and grow within the TW brand environment
- A collaborative mindset with great communication skills
- Familiarity with brand guidelines and versioning across multiple formats

What You’ll Get

- Flexible freelance engagement (remote with potential for ongoing work)
- Exposure to one of Australia’s most recognised retail franchise brands
- Opportunities to expand your design portfolio across national and local campaigns
- Work alongside a passionate and supportive marketing team that truly “loves their work”

Interested?

Send us your portfolio (with a few examples of social, web and print work) and a short note about why you’d love to work with the Totally Workwear brand.

Thank you for your interest in Totally Workwear and Workwear Group. Due to anticipated high volumes of applicants, only shortlisted candidates will be contacted.

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