Social Media Manager

Overview

Social Media Manager

Location: Sydney CBD (office-based, 5 days per week, with travel to clinics as required)

Employment Type: Full-time

About Us

We are a leading dental group managing three distinct brands:

Dental 99 – Making dental care affordable, accessible, and stress-free for everyday Australians. With transparent pricing, convenient booking, and a focus on preventative care, Dental 99 is designed to take the intimidation and uncertainty out of dentistry. Our mission is to ensure more people can access high-quality dental treatment without financial barriers.

The Dental Lounge – A premium destination for advanced dental and cosmetic treatments, offering everything from general dentistry to high-end cosmetic procedures such as veneers, smile makeovers, and orthodontics. Patients choose The Dental Lounge for its luxury patient experience, modern facilities, and highly skilled dentists who specialise in delivering life-changing results with precision and care.

Sydney Implant Institute – A specialist implant centre recognised for excellence in both patient care and professional education. The Institute provides cutting-edge implant treatments, including full arch restorations and All-on-4, while also serving as a training hub for dental professionals. Our team of experts are leaders in implant dentistry, offering evidence-based treatments and sharing their knowledge to raise the standard of care across the industry.

Role Overview

We are looking for a creative and dynamic Social Media Manager to take ownership of our social presence across all three brands, driving growth, engagement, and brand awareness through innovative content.

As Social Media Manager, you will plan, create, and execute brand-specific content strategies across Instagram, Facebook, and TikTok. You’ll be responsible for content calendars, creative asset design, posting across feeds and stories, community engagement, reporting, and performance optimisation. This role is based in-office, 5 days per week, with regular travel to our clinics for content shoots. You’ll be confident appearing on camera as part of our social storytelling, and you’ll work closely with our Creative Director and Videographer to bring fresh ideas to life. We want you to build distinct strategies for each platform, tailoring TikTok, Instagram, and Facebook content to their unique audiences.

Key Responsibilities

- Develop and manage social media content calendars for three brands.

- Generate creative campaign ideas tailored to each brand’s identity and target audience.

- Create, design, and edit visual assets (graphics, photos, videos, Reels, TikToks, stories).

- Post and schedule daily content across Instagram, Facebook, and TikTok.

- Monitor, moderate, and engage with followers to strengthen community and brand trust.

- Collaborate with dentists, clinicians, and marketing teams to develop accurate, engaging, and educational content.

- Ensure all content complies with AHPRA advertising guidelines and brand standards.

- Stay across social media trends and best practices, particularly TikTok audio, Instagram Reels, and Facebook content optimisation.

- Provide monthly reporting on key performance metrics (engagement, reach, conversions, growth, follower trends).

- Travel to clinics to capture patient transformations, educational videos, and behind-the-scenes content.

- Be confident and happy to appear on camera for Reels and TikToks.

Qualifications

- 3+ years of experience in social media management (agency or in-house).

- Proven ability to manage multiple brands/accounts simultaneously.

- Strong knowledge of Instagram, TikTok, and Facebook content formats and algorithms.

- Graphic design experience (Adobe Creative Suite, Canva, or similar).

- Video editing skills (CapCut, Premiere Pro, or similar) highly desirable.

- Creative thinker with a flair for content ideation and storytelling.

- Proactive, self-motivated, and organised - able to juggle multiple priorities and deadlines.

- Confident communicator with strong attention to detail.

- Comfortable being on camera as part of brand storytelling.

- Experience analysing insights and reporting performance.

- Familiarity with healthcare, cosmetic, or dental industries is a plus (not essential).

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