Manager Marketing Analytics and Ops

Manager Marketing Analytics and Ops - News Corp

The Marketing Analytics & Operations Manager plays a critical role within the internal media team, ensuring the smooth operation of tools, platforms, and processes that enable effective campaign delivery and performance measurement.

This role oversees process optimisation, digital performance analytics and dashboards while working closely with the Senior Manager and Head of Digital Performance. They will provide technical expertise, implement solutions, and support data-driven decision-making across the business.

Responsibilities

- Design, implement, and manage ad tracking strategies, including platform-specific tags and pixels.
- Oversee tagging and analytics tools across NCA; troubleshoot and resolve digital marketing tagging and tracking requirements, either through independent implementation or by collaborating with internal/external developers.
- Leverage BigQuery to clean and structure marketing performance data for use in dashboards and reporting.
- Build and maintain dashboards in Looker, Google Data Studio, and other BI tools to service different stakeholders.
- Collaborate with Analytics and Data Visualisation teams to ensure accurate data capture, transformation, and reporting pipelines.
- Develop, document, and optimise internal processes to improve efficiency and accuracy in campaign management and reporting.
- Manage the technical aspects of key marketing platforms (e.g., marketing automation, ad management systems, Brand Networks) to support campaign execution and reporting.
- Evaluate and integrate new technologies and add-ons that enhance performance tracking, reporting, and team productivity.

Who are you?

- Proven hands-on experience implementing pixel tracking, ad tags, and platform integrations.
- Strong SQL skills and experience working with BigQuery (or equivalent data warehouse technologies).
- Experience building dashboards and reporting frameworks in Looker, Google Data Studio, or other BI tools.
- Strong troubleshooting, analytical, and problem-solving skills.
- Excellent communication skills, with the ability to partner effectively with stakeholders across technical and non-technical teams.
- Highly organised, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.
- Self-motivated with a sense of accountability, combined with a collaborative and positive team-oriented mindset.

News Benefits

- Exclusively ours – Access to publications and products from across the News Corp family
- Health & wellbeing – Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
- Time off – News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
- Helping you grow – Development opportunities (including diversity and inclusion – focused education series) and recognition
- Financial wellbeing – Support on making the most of your money
- Perks & discounts – Exclusive offers across a range of products and services
- Giving back – Make a difference to our communities.
- Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who we are

We are Australia’s leading media group with a diverse portfolio across news, sport and lifestyle. We are committed to informing, advocating and inspiring Australians, and to building a better Australia.

With over 150 brands and a team of more than 5,000 across the country, News Corp Australia serves more than 17 million Australians each month across digital, video, audio and print platforms.

We are known for world-class journalism and marketing services, and we offer a fast-paced environment that encourages individuals to take control of their future and grow in dynamic fields.

What’s next?

Apply now or visit www.newscorpaustralia.com/careers for more information on careers at News Corp Australia.

Our Commitment to Diversity, Equity and Inclusion – We value diversity and inclusion and invite people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. If you require accommodations during the recruitment process, please let us know. For more information on DEI at NewsCorp Australia, please visit the careers site under the DEI section.

#J-18808-Ljbffr