Manager Marketing Analytics and Ops

2 days ago

Sydney, New South Wales, Australia News Corp Australia Full time

Overview

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What's the role?

The Marketing Analytics & Operations Manager plays a critical role within the internal media team, ensuring the smooth operation of tools, platforms, and processes that enable effective campaign delivery and performance measurement. This role oversees process optimisation, digital performance analytics and dashboards while working closely with the Senior Manager and Head of Digital Performance. They will provide technical expertise, implement solutions, and support data-driven decision-making across the business.

Responsibilities

Design, implement, and manage ad tracking strategies, including platform-specific tags and pixels.
Oversee tagging and analytics tools across NCA - troubleshoot and resolve digital marketing tagging and tracking requirements, either through independent implementation or by collaborating with internal/external developers.
Leverage BigQuery to clean and structure marketing performance data for use in dashboards and reporting.
Build and maintain dashboards in Looker, Google Data Studio, and other BI tools to service different stakeholders.
Collaborate with Analytics and Data Visualisation teams to ensure accurate data capture, transformation, and reporting pipelines.
Develop, document, and optimise internal processes to improve efficiency and accuracy in campaign management and reporting.
Manage the technical aspects of key marketing platforms (e.g., marketing automation, ad management systems, Brand Networks) to support campaign execution and reporting.
Evaluate and integrate new technologies and add-ons that enhance performance tracking, reporting, and team productivity.

Qualifications

Proven hands-on experience implementing pixel tracking, ad tags, and platform integrations.
Strong SQL skills and experience working with BigQuery (or equivalent data warehouse technologies).
Experience building dashboards and reporting frameworks in Looker, Google Data Studio, or other BI tools.
Strong troubleshooting, analytical, and problem-solving skills.
Excellent communication skills, with the ability to partner effectively with stakeholders across technical and non-technical teams.
Highly organised, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.
Self-motivated with a sense of accountability, combined with a collaborative and positive team-oriented mindset.

News Benefits

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

Exclusively ours - Access to publications and products from across the News Corp family
Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
Financial wellbeing - Support on making the most of your money
Perks & discounts - Exclusive offers across a range of products and services
Giving back - Make a difference to our communities.
Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms and parents' rooms

Who are we?

We are proud to be Australia's most impactful media group, we're even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia. With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms. Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields. News Corp Australia is evolving in response to the expectations and challenges of the digital world in which we now live. We have an amazing opportunity to reinvent our industry and redefine the future of media in Australia. We are passionate about what we do and are proud of our heritage of world-class journalism and entrepreneurial spirit. Our environment is supportive and friendly, we encourage innovation, collaboration and creative thinking. If you thrive on being challenged and enjoy working in a fast-paced stimulating environment, come and join us on this incredible journey.

What's next?

Apply now or for more information on careers at News Corp Australia visit

Our Commitment to Diversity, Equity and Inclusion

We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know. If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit the DEI section at

Manager Marketing Analytics and Ops