Brand Manager- Skybus

7 days ago

City of Melbourne, Australia Kinetic Full time

Brand Manager – SkyBus

Melbourne CBD & Tullamarine Airport (50/50 split)

SkyBus is one of Australia’s most recognisable transport brands, and we’re looking for a driven, high-energy Brand Manager to take ownership of this newly created role. This is an exciting chance to shape a high-profile service used by millions and put your stamp on a brand that moves people every day.

We want someone who is hungry, confident, and ready to stand on their own two feet. Someone who thrives in fast-paced environments, loves being hands on, and brings fresh thinking to a brand with big ambitions.

You will

- Own the SkyBus brand across all customer touchpoints

- Lead the development and execution of integrated marketing, digital, social, OOH and ATL activity

- Drive awareness, engagement and conversion through smart, data-led marketing

- Manage creative, media and digital agency partners with confidence

- Develop content schedules, optimise social channels and elevate our digital presence

- Review, brief and refine website and eCommerce enhancements

- Support kerbside, signage, wayfinding and activation activity

- Build and run market research programs to elevate customer insight

- Work closely with the SkyBus leadership, Commercial, Finance and CX teams to deliver measurable outcomes

What you bring

- High energy, initiative and strong commercial instincts

- A self-starter mindset with the confidence to work independently

- 5+ years in brand management (or 3+ for rising talent with exceptional drive)

- Experience in FMCG, retail or eCommerce-driven environments, the industry experience isn't as important

- Strong digital capability and hands-on experience executing multichannel campaigns

- Ability to juggle competing priorities and deliver in a dynamic environment

- Excellent communication skills and sharp creative judgement

Why this role stands out

- A rare opportunity to own and grow a major Australian brand

- A newly created role with room to stretch, shape and make an impact

- Split your time between Kinetic’s Collins Street HQ and the heart of SkyBus operations at Tullamarine Airport

- Work with a passionate team committed to delivering an exceptional experience for customers and the community

How to apply

- Please submit your CV and a brief cover letter outlining your suitability for the role

We encourage you to apply early, as interviews will commence ASAP

If you’re ambitious, energetic and ready to take charge of a brand with huge visibility, we’d love to hear from you.

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