Activity Development Leader

1 week ago

City of Melbourne, Australia Mars, Incorporated and its Affiliates Full time

Job Description

At Mars, we’re passionate about creating moments that matter — for our shoppers, our customers, and our brands. As an Activity Development Leader, you’ll be at the heart of that mission — shaping and executing in-store activations that make our brands impossible to ignore. Whether it’s a bite‑sized promotion or a full‑scale segment activation, you’ll turn strategy into action, driving engagement, visibility, and conversion across the shopper journey.

You’ll collaborate closely with our Customer Activation and Marketing teams to ensure every activation aligns beautifully with brand strategy, leverages our distinctive brand assets, and delivers genuine value to our retail partners. This is your chance to represent the voice of the customer and the shopper, influencing future strategies that strengthen our retail partnerships and boost business growth.

What are we looking for?

- A graduate degree and experience in a blue‑chip FMCG or consumer goods environment, ideally within Sales, Category, or Marketing.

- Proven ability to translate brand strategy into impactful activation plans that drive mutual success for both Mars and our customers.

- A confident, solutions‑focused professional who can influence, negotiate, and problem‑solve with resilience and positivity.

- Strong project management skills — you know how to align stakeholders, hit milestones, evaluate results, and apply learnings for continuous improvement.

- Solid commercial acumen and understanding of the sales cycle, innovation processes, and how to connect brand ambition with business impact.

What will be your key responsibilities?

- Own and deliver your segment’s activation plan — bringing our brand portfolio to life in‑store, driving availability, engagement, and conversion.

- Lead activations from idea to execution, ensuring each project lands successfully, post‑launch insights are captured, and improvements are built into future plans.

- Align every activation with brand strategy and Mars’ distinctive assets to ensure consistency and maximum impact.

- Collaborate across Sales and CBU teams, integrating activities into S&OP+ processes and making trade‑offs that balance short‑ and long‑term goals.

What can you expect from Mars?

- Genuine career progression with a focus on you and your career goals. Best‑in‑class learning and development support from day one, including access to our in‑house Mars University.

- Global health and wellbeing program to support flexibility and work‑life balance.

- Opportunity to make a difference with our volunteer and ambassador programs.

- Be part of a company that is contributing to making the world a better place today and every day through on our sustainable generation plan.

- A culture that offers collaboration, leadership and rewards you for the role you play within Mars.

Please discuss with your line manager prior to application.

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