Digital Marketing Manager

Digital Marketing Manager page is loaded## Digital Marketing Managerlocations: Sydneytime type: Full timeposted on: Posted Todayjob requisition id: R8316* **Join a dynamic marketing team supporting the asset management industry’s most-trusted brands*** **Drive digital performance marketing strategy and manage digital platforms across Perpetual, Pendal, Barrow Hanley and Regnan*** **Hybrid working environment**Perpetual Group is an ASX-listed company (ASX:PPT) headquartered in Sydney, Australia, consisting of 11 leading brands across three businesses: Asset Management, Wealth Management and Corporate Trust.Perpetual Asset Management is a global business offering a range of specialist investment capabilities through trusted brands including Perpetual, Pendal, Barrow Hanley, Regnan and Trillium.Our expertise covers Australian and global equities, credit and fixed income, multi-asset and sustainable investing.We are seeking a talented Digital Marketing Manager to join our high-performing asset management business.This is a unique opportunity to blend strategic thinking with hands-on execution, supporting both B2B and retail channels. You’ll help build brand equity, showcase our investment expertise and generate high-quality leads for our sales team.**Key responsibilities:*** Develop and refine strategies to identify, nurture and deliver Marketing Qualified Leads (MQLs)* Manage and optimise our marketing automation platform Adobe Marketo, supporting lead-scoring and integrated capabilities such as email, webinars and digital advertising* Collaborate with Martech agencies to enhance Marketo capabilities, CRM integration and data analysis* Work closely with sales and marketing teams to align digital efforts with sales goals* Analyse campaign performance and deliver clear, actionable reporting on marketing ROI* Maintain and enhance several websites in collaboration with internal colleagues and external agencies* Manage CMS platforms such as WordPress and Optimizely* Lead strategic digital projects and support BAU tasks such as EDMs and campaign landing pages* Take end-to-end responsibility for our digital marketing funnel, designing and executing targeted campaigns* Manage vendor relationships and build reporting systems to demonstrate marketing impact**What we’re looking for*** Proven digital marketing experience, especially in investment environments targeting B2B (eg financial advisers) and B2C (eg ETF investors)* Familiarity with Adobe Marketo or similar marketing automation systems and CRM platforms such as Salesforce* Strong understanding of digital lead generation, campaign optimisation and marketing analytics* Experience managing CMS platforms and working with web development agencies* Excellent written and verbal communication skills, with the ability to present marketing performance to non-technical audiences* Strong project management skills using online tools* Ability to translate complex data into actionable insights and clear reporting for stakeholders* A collaborative mindset and proactive approach to problem-solving**How we work**Our unique culture is underpinned by our three organisational behaviours, Stretch, Own it, Make an impact which drive our approach of day-to-day interactions with colleagues and clients, the way we approach decision-making to the questions w sc ve ask and the problems we solve.**Employee benefits*** Work from anywhere in Australia for up to one month each year* An annual allowance to empower you to prioritise your personal wellbeing* Study support and commitment to supporting professional development**Diversity and inclusion*** Strong commitment to all aspects of Diversity and Inclusion through a robust 7 pillar strategy* A growing number of employee-led networks who work to raise awareness and drive continued change* We support over 50 First Nations Communities, helping to secure the communities' future. We encourage applications from Aboriginal and Torres Strait Islander PeopleWe’re committed to creating an inclusive workplace where diversity is celebrated. No matter your background or circumstances, we aim to provide an environment where you can thrive.In 1885, a committee of business and professional people, including future Prime Minister, the Honourable Sir Edmund Barton, gathered in Sydney for the purpose of forming a trustee company. Perpetual Trustee Company Limited was formed on 28 September 1886 and since then has been entrusted by generations of Australians to manage, grow and protect their wealth.Through wars, recessions and financial crises, we have continually evolved to meet the challenges of constant social, technological and economic change. Our core values and financial principles have endured through time and will continue to endure.
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