Qualitative Strategy Director

Qualitative Strategy Director - Seat at the Leadership Table Melbourne, Aus $AUD 165-180,000 + SUPER + bonus - (posted Jul 1 2025)

Job Spec: Are you an inspiring leader of qualitative insights strategy with a brimming fascination for human attitudes, behaviour and culture? Ready to inspire teams and drive cutting‑edge insights that shape brand, innovation, and communication strategies?

Join this thriving, award‑winning independent insights agency as Qualitative Strategy Director on the senior leadership team to help shape the future.

Role Responsibilities:

- Client partnerships - Cement deep relationships with new and existing clients to drive business growth.

- Build new revenue - Spot opportunities, craft winning proposals, and collaborate to drive new revenue streams.

- Leverage a suite of capabilities - Blend qualitative expertise with quantitative insights, BSCI, cultural insights, and proprietary AI.

- Deliver impactful insights: Design and execute innovative qual frameworks, transforming complex client challenges into actionable strategies.

- An inspirational leader - Share your knowledge, spark curiosity, and foster a high‑performing, engaged culture.

- Thought leadership - Continually seek influence from new developments in related fields - behaviour, psychology, semiotics and beyond.

- Independent, agency culture: Agile, future‑focused, and B‑Corp certified, with a team of 50+ passionate consultants.

- Diverse projects: Brand (positioning, CVP and communications). Innovation (NPD, experience and journey mapping). Audience understanding (U&A and segmentations).

- Mega client list: Arts, Sport, Entertainment, FMCG, Retail, Banking and Tech clients.

- Flexible working: wellness days + additional holiday + WFH or office flexibility + progressive parental policies.

- Career growth: Become 2IC to the Melbourne MD with opportunities for leadership development and advancement.

Why join?

- Independent, agency culture: Agile, future‑focused, and B‑Corp certified, with a team of 50+ passionate consultants.

- Diverse projects: Brand (positioning, CVP and communications). Innovation (NPD, experience and journey mapping). Audience understanding (U&A and segmentations).

- Mega client list: Arts, Sport, Entertainment, FMCG, Retail, Banking and Tech clients.

- Flexible working: wellness days + additional holiday + WFH or office flexibility + progressive parental policies.

- Career growth: Become 2IC to the Melbourne MD with opportunities for leadership development and advancement.

About You:

We’re looking for a seasoned qualitative strategist with:

- Deep expertise in qualitative methodologies and client consulting.

- Experience in a leadership role in another strategic insights agency essential.

- Broad expertise across a range of methodologies and industries.

- Proven leadership skills and a passion for mentoring high‑performing teams.

- Drive, energy, and a vision to contribute to the agency's growth and success.

We’re not just looking for a strong practitioner of qualitative research (but yes that too), we’re looking for someone who wants to play a big role in a business where your passion, energy and drive will help fuel next years growth for the team, culture and clients.

Inspired for 2025? Reach out to our Senior Partner Gemma Lewis for a confidential chat.

Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio‑economic background.

Who to contact: Send your CV to Gemma Lewis (Director, APAC) at glewis@resourcesgroup.com or call Gemma on 04524 17265 for a confidential discussion about this role and other related opportunities.

IMPORTANT - PLEASE INCLUDE YOUR NAME AND EITHER YOUR RETURN E-MAIL ADDRESS OR TELEPHONE NUMBER IN THE MESSAGE. Please say that you found the vacancy on MrWeb Thanks for your interest.

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