Qualitative Strategy Director

Qualitative Strategy Director - Decode Culture to Build Better Brands

Melbourne, Aus $AUD 165-180,000 + Super (neg.) (posted May 28 2025)

Job Spec: Join a pioneering insights agency where big qual, cultural strategy, behavioural science, smart quant and disruptive AI meet to craft impactful growth strategies for some of the most iconic and innovative brands.

We're searching for a Qualitative Research Director who thrives on curiosity, creativity, and strategic leadership. If you're passionate about understanding people and culture, and ready to guide a dynamic team in delivering insights that inspire and innovate, this is your next career move. You'll get a seat at the leadership table and a voice in the business.

The Agency: Where Innovation Thrives

- A thriving national presence with offices across Australia, servicing global and local brands.

- Trailblazing frameworks: Fusing qual, quant, cultural strategy, behavioural science, and AI to disrupt traditional research methods.

- Purpose-driven culture: Committed to inclusivity, sustainability, and making a positive impact on the industry, people, and community.

- Flexibility and wellbeing: Offering hybrid working, premium salaries, bonuses, and tailored benefits to suit your lifestyle.

Your Role: Lead, Innovate, Transform

As Qualitative Research Director, you will:

- Shape client relationships: Be the trusted advisor, identifying opportunities to deepen partnerships and elevate their thinking.

- Design and lead: Create bespoke research frameworks that combine creativity, theory, and cutting-edge methodologies.

- Deliver powerful insights: Use a variety of qualitative techniques - ethnography, workshops, social listening - to uncover actionable insights.

- Inspire your team: Mentor and guide a talented group of researchers, fostering growth and delivering excellence.

- Stay ahead of the curve: Write thought-leadership pieces on emerging trends and cultural shifts to position yourself as an industry leader.

What You Bring

- Deep expertise in qualitative research: A career built in agency or consultancy settings, with a focus on consumer behaviour, brand strategy, and innovation.

- Leadership acumen: Proven ability to inspire teams and deliver outstanding results for clients.

- Commercial impact: A knack for translating insights into tangible, strategic actions that drive growth.

- Curiosity and creativity: A genuine passion for understanding people, culture, and the ever-changing market landscape.

Ready to lead the charge and make your mark? Send your CV to Rowan Haylett. This is your opportunity to drive change, challenge thinking, and inspire impact in the world of insights.

About Resources Group

We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.

Resources Group's Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.

Who to contact: Please contact Rowan Haylett at Resources Group on 04498 80582 to discuss things further, or email rhaylett@resourcesgroup.com

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