15h Left: Copywriting

3 weeks ago

Melbourne, Victoria, Australia Wedded Wonderland Full time
Melbourne, Australia | Posted on 17/01/2025

Wedded Wonderland, a premier online destination for luxury, travel, and destination weddings, is seeking a talented and imaginative Copywriter to join our dynamic team. The ideal candidate will have a passion for storytelling, a deep understanding of luxury and travel markets, and the ability to create captivating content that resonates with our audience. This role involves crafting compelling copy for various platforms, including our website, social media, email campaigns, and promotional materials.

Responsibilities:

Content Creation:

1. Develop engaging, high-quality copy for Wedded Wonderland's website, blog, social media channels, and email newsletters.
2. Create persuasive and creative content for destination wedding promotions, travel features, and luxury lifestyle articles.
3. Write captivating descriptions and narratives for wedding venues, travel destinations, and luxury services.
4. Collaborate with the marketing and design teams to ensure a cohesive and compelling brand voice across all content.

Campaign Development:

1. Assist in the development and execution of marketing campaigns, ensuring all copy aligns with campaign objectives and brand guidelines.
2. Craft attention-grabbing headlines, taglines, and calls-to-action for digital and print advertising materials.
3. Work closely with the Head of Content to brainstorm and develop new content ideas and strategies.

SEO Optimization:

1. Conduct keyword research and implement SEO best practices to improve content visibility and search engine rankings.
2. Optimize website copy to enhance user experience and engagement.

Editing and Proofreading:

1. Review and edit content for clarity, accuracy, and consistency.
2. Proofread all content to ensure it is error-free and meets Wedded Wonderland's high standards of quality.

Market Research:

1. Stay informed about industry trends, luxury market dynamics, and competitor activities.
2. Conduct research on travel destinations, wedding venues, and luxury lifestyle trends to create relevant and timely content.

Qualifications:

Education:

1. Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

Experience:

1. 2+ years of experience in copywriting, preferably in the luxury, travel, or wedding industry.
2. Proven track record of creating engaging and high-converting copy for digital platforms.

Skills:

1. Exceptional writing, editing, and proofreading skills.
2. Strong understanding of SEO principles and content marketing strategies.
3. Ability to adapt writing style to different audiences and platforms.
4. Excellent research and storytelling abilities.
5. Proficiency in using content management systems (CMS) and social media platforms.

Additional Information:

1. This is a full-time position.
2. We offer a competitive salary and benefits package.
3. To apply, please submit your resume, cover letter, and writing portfolio.
4. We are committed to creating a diverse and inclusive workplace. We encourage applications from all qualified candidates, regardless of their background.

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