Performance Marketing Manager

6 days ago

Sydney, Australia ANNA Full time

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Performance Marketing Manager

Hybrid - Full-time

Sydney

Job Description:

Are you a results-driven marketer with a passion for scaling campaigns and driving measurable growth? Join ANNA Money, an innovative fintech company offering a company registration and a business account that does taxes.

We’re looking for a Performance Marketing Manager to own and drive digital advertising campaigns across paid social, search, and emerging platforms. If you have a proven track record in Meta, Google Ads, and TikTok, thrive in a hands-on role, and love data-driven growth, this is your opportunity to shape the future of fintech marketing.

What You’ll Be Doing: Driving Growth for ANNA Money

Performance Campaign Ownership

- Plan, setup, and optimise digital marketing campaigns to acquire new SME customers.
- Manage and scale paid social campaigns across Meta, LinkedIn, TikTok, and explore emerging channels.
- Lead the creation of high-performing content, landing pages, and ad creatives.
- Continuously experiment with creatives, targeting strategies, and landing page optimizations to enhance conversion rates.

Performance Analysis & Reporting

- Generate insightful performance reports using Google Analytics, Looker, and HubSpot.
- Analyze campaign data to identify trends, measure effectiveness, and drive ongoing optimizations.

Tracking & Attribution

- Tracking Implementation: Set up and manage tracking pixels, UTM parameters, and conversion tracking across platforms (Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, etc.).
- Attribution Modeling: Understand and apply different attribution models (first-touch, last-touch, multi-touch, data-driven) to assess campaign effectiveness accurately.
- Cross-Channel Attribution: Analyze and interpret data from multiple marketing channels to gain a holistic view of customer journeys and campaign performance.
- Data Accuracy & Compliance: Ensure data integrity by troubleshooting discrepancies, setting up server-side tracking, and adhering to privacy regulations (GDPR, CCPA).

What We’re Looking For

Must-Have Skills

- Strong experience in performance reporting and data analysis.
- Ability to manage multi-channel paid campaigns and optimise for customer acquisition and retention.
- Strong understanding of tracking and attribution.

Bonus Skills

- Knowledge and understanding of SEO.
- Knowledge of programmatic display and video platforms.
- Familiarity with CRO tools (e.g., Optimizely, VWO) and basic HTML/CSS skills for ad tweaks.

Your Experience

- 2–4 years in performance marketing, ideally in an agency or in-house role.
- Strong collaboration skills to work with design, content, and analytics teams.

Why Join ANNA Money?

At ANNA Money, we’re building the future of SME banking, accounting and business finance. Our mission is to simplify financial admin and cash flow management, making life easier for business owners.

By joining us, you’ll have:

- Autonomy – Own campaigns and test cutting-edge strategies.
- Impact – Drive real growth for both our Business Account and Credit Card.
- Collaboration – Work alongside an ambitious team transforming SME finance.

Ready to take your marketing career to the next level? Apply now or reach out to – we’d love to hear from you

#J-18808-Ljbffr

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