Performance Media Strategic Lead

Technology is literally changing the world around us and yes, some people tend to focus on why that change is bad - it makes us uncomfortable; it breaks our status quo, it feeds our uncertainty - but at Orchard we choose to see it differently. Technology can make lives better. It can make businesses better, brands better and experiences better. It can be the change we want to see in the world.

Which is why we, at Orchard, rally around a single purpose: to invent better outcomes through creativity and technology. Those better outcomes can only exist in the context of people irrespective of if we label them users, customers, patients, clients or even staff.

**The Opportunity**

We are seeking a dynamic and insightful Performance Media Strategy Lead to develop data-driven marketing strategies across performance channels including Google Ads, Search, and Social. This role will focus on delivering comprehensive conversion media strategies and frameworks to help clients achieve measurable outcomes and maximise ROI.

This role demands an expert in performance media, capable of working across multiple channels and providing thought leadership throughout the client engagement process. This role will be supported by a team of Performance and Social strategists.

**Key Responsibilities**:

- **Integrated Marketing Strategy Development**: Design and support the team with comprehensive marketing strategies across Google Ad network, search, and social media channels to drive performance and ensure client success.
- **Connect Insights to Inform Strategic Recommendations**: Synthesize analytics across audience, channels and messaging to identify key trends and insights to inform recommendations that ladders up to the clients' strategic imperatives.
- **Digital Performance Marketing Expertise**: Leverage deep knowledge of key performance marketing channels, including Google Ad Network (SEM, Display, YouTube), social media platforms (Meta, LinkedIn), and affiliate/native media (e.g., Taboola, WhatsApp) to drive results.
- **Client Leadership & Partnership**: Lead client meetings and discussions as the performance media expert, working closely with Orchard's Account team to deliver innovative, high-impact solutions.
- **Client-Focused Strategic Development**: Partner with clients to understand their business objectives, both macro and micro, and recommend marketing solutions that align with their goals and deliver optimal outcomes.
- **Process & Framework Innovation**: Contribute to the development of Orchard's internal processes and frameworks, enhancing operational efficiency and campaign effectiveness.
- **Industry Trend Monitoring**: Stay up-to-date with emerging digital marketing trends, technologies, and best practices to keep strategies innovative and competitive.

**A little about Orchard**

Orchard is the leading health and wellness Agency in Australia and we're looking for more great talent to join our team. As the agency is both consumer and health, we're a great blend of modern marketing and science driven by our deep digital experience. Which is why we're often up in the health effectiveness awards and were awarded Ad News digital agency of the year in 2020.

**What will you get if you join?**

We offer an awesome, fun working environment full of culture and energy. We leave our egos at the door and past that door is a super cool office space filled with inspiring people and free crumpets.

We pride ourselves on our work and also our work / life balance. We're 100% committed to you, your career at Orchard and your continued professional and personal development. We offer a rich array of internal and external structured training and education courses as well as ongoing individual wellbeing support through our Employee Assistance Program.

Invent Better are two little words that define our big approach. It's a belief that creativity and technology are the key to winning in today's digital age, and it's a formula that challenges us to engage with our clients in a way that always pushes us that little bit further every time.