Paid Media Specialist

Reporting to our Go-to-Market & Planning Manager, you will be responsible for leading high performing digital campaigns across digital media, social media and paid and natural search (SEO), to build brand awareness, engage members and deliver on CPA Australia's broader business objectives. You will provide strategic direction for our full funnel paid media activity, and work with the third-party media agency, social media team, journey marketing teams and content strategist to deliver campaigns targeted to each stage of the member journey. This role is accountable for the ongoing monitoring and optimisation of customer journey experiences across paid media channels, driving meaningful impact and value outcomes that exceed customer expectations.

Your key duties will include:

- Lead the planning and execution of paid media strategy, focussed on full funnel KPIs of our prospective member audiences (B2C, B2B) and member audiences (ASA to CPA, Fully Qualified CPAs)
- Finalise and approve briefs for paid media activity and provide to third party media agency for implementation, day to day management and reporting.
- Manage allocation of budgets and scheduling of paid media by third party media agency
- Oversee third party media agency day-to-day activities and performance on behalf of CPA Australia.
- Lead always on paid social media activity – as well as channel specific campaigns on Meta, LinkedIn and Tiktok
- Monitors paid media performance and takes steps to optimise and improve effectiveness
- Manage detailed paid media budget tracker and report back to Marketing SLT & Finance teams

About You:

- Previous experience in digital and social paid media, search and search engine optimisation strategy, implementation and optimisation including key tools operations and management
- Demonstrated experience leading paid media campaigns and media buying
- Operational knowledge of analytics, optimisation and personalisation tools and processes such as Google Analytics, Adobe Analytics, Adobe Target, Marketo, Sitecore (or other CMS personalisation solutions) and specialised SEO platforms and services
- Strong problem-solving ability, analytical aptitude and capability to manage competing issues, working to tight deadlines

Excellent interpersonal and relationship management skills

Why we love working here:

- We are a Values led organisation, weCreate opportunity,Pursue excellence,Achieve together
- Health and Wellbeing sessions, learning labs, generous reward and recognition program.
- The people, you'll work with like-minded and talented colleagues who aspire to be the best.
- Our members, they are at the heart of everything that we do.
- Hybrid working, spend at least two days a week in the office and choose where you spend the other three.
- Busy, fast paced, and we are passionate about what we do.
- Paid parental, volunteer, study leave, and the ability to purchase additional leave.
- Learning & Professional Development opportunities
- We are global, so global mindsets are encouraged.

About Us:

CPA Australia is Australia's leading professional accounting body and one of the largest in the world. We have more than 173,000 members in over 100 countries and regions. Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on local, national and international issues affecting the accounting profession and public interest. We engage with governments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public outcomes.

We are values-based organisation underpinned by theCPA Australia Way,which is our commitment to each other and a way of working. It is the foundation of our success, experienced and lived by our people, and felt by members.

ClickApply Nowto submit your application for this opportunity.

To learn more about CPA Australia and other opportunities, please visit our Careers page at https://www.cpaaustralia.com.au/about-cpa-australia/work-with-us/careers

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