Paid Media Specialist

3 weeks ago

Melbourne, Victoria, Australia Easygo Full time

Join Our Team as a Paid Media Specialist: Elevate Sports Campaigns on a Global Scale

What's in It for You
Step into a global role where you'll work with big budgets and have the opportunity to make a real impact. If you're passionate about sports, you'll love the elite portfolio of sponsorships and partnerships you'll be involved with. The partnerships we have in place are top-notch, spanning across sports like Soccer, UFC, Formula 1, and Cricket giving you an amazing platform to work with and a chance to expand into untapped markets. Plus, with so much room to grow, you're only scratching the surface of what's possible here

Your Role with Us
As a Paid Media Specialist, you'll play a key role in ensuring our paid media campaigns are executed smoothly and effectively. You'll collaborate closely with our media agencies and partners, managing day-to-day operations with a strong focus on ad performance and optimisation. With our growing digital presence and external partnerships, your role will be essential in tapping into new markets and maximising the success of our campaigns with a big focus on the sports space. If you're organised, data-driven, and ready to take ownership, this is the perfect role for you

Who are we?
At Easygo we proudly stand as a prominent service provider to a powerhouse of brands within the iGaming industry, including Stake.com, Kick.com and Twist Gaming.

Stake is the world's leading crypto casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with Kick.com, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games.

Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies.

Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of over 500+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.

Click play, on your career today

What you will do:

Assist in developing and executing paid media campaigns with media partners, ad networks, and agencies, ensuring alignment with KPI objectives.
Manage all ad operations, including campaign setup, tracking, placement, optimization, and delivery.
Handle day-to-day administration tasks related to media campaigns, coordinating with internal teams and external partners.
Ensure accurate implementation of media plans across channels, monitoring performance.
Collaborate with your manager and cross-functional teams for seamless campaign execution aligned with overall marketing strategies.
Conduct A/B testing and experimentation.
Work with the design team to provide direction for visually appealing creatives.
Negotiate favourable terms with media partners for premium ad placements.
Provide performance reports, analyse data, and share insights with stakeholders.
Build and nurture relationships with partners to scale deliverables.
Research and maintain relationships with programmatic partners (DSPs & SSPs) for optimal campaign delivery.

What you will bring:

Strong interest in sports, casino, and gambling industries, with knowledge of customer behaviour, trends, and regulations.
3+ years of experience in paid advertising, with expertise in display ads, paid social, native, and programmatic banners.
Proven ability to negotiate deals and nurture relationships with focus on performance.
Proven ability to optimise campaign performance and achieve measurable results (e.g., CPA, ROAS, ROI).
Strong knowledge of media buying platforms and programmatic technologies (e.g., DSPs, DMPs, SSPs).
Proficiency and proven record in media planning and buying across digital and traditional platforms.
Strong research background to find relevant publishers/websites for 1:1 deals.
Creative flair and an eye for design.

Bonus points if you also have:

Bachelor's or Master's in Marketing, Business, or a related field (preferred).
Cryptocurrency knowledge
Photoshop/Basic Editing Skills\

Some of the perks of working for us:

Two full-time Baristas who will make you coffee, tea and fresh juices
Daily catered breakfast
Massage Wednesdays - we get professionals to do this
Team budgets for lunches and activities to celebrate achievements
Fun office environment with pool tables, table tennis and all your favourite gaming consoles
EAP access for you and your family
Learning & Development platform with over 9,000 courses
Help yourself drinks fridges and snack shelves

We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We are passionate about providing a workplace that encourages great participation and an equal playing field, where merit and accomplishment are the only criteria for success.

Seniority level

Seniority levelMid-Senior level

Employment type

Employment typeFull-time

Job function

Job functionMarketing, Public Relations, and Writing/Editing
IndustriesSoftware Development

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