Only 24h Left: Performance Media Executive

2 weeks ago


Townsville, Australia StudentUniverse Full time

Job Description

Are you passionate about driving results through data and digital strategy? In this pivotal role, you’ll lead the charge in crafting and executing performance driven marketing campaigns that deliver real impact.

As a digital marketing analytics expert, you’ll harness data to fine tune targeting, measure success, and continuously optimise performance. Your work will directly fuel lead generation, customer acquisition, and conversion growth, maximising ROI and shaping the future of our marketing efforts.

Responsibilities:

- Utilise platforms such as Google, META Ads and other digital channels to effectively reach target audiences
- Ensure successful planning, execution and optimisation for key traffic KPIs via digital channels
- Implement lead generation strategies
- Manage budgets and campaigns across all digital channels to drive strong return on investment
- Manage digital prospecting and remarketing campaigns
- Implement A/B testing and conversion rate optimisation
- Work closely with broader Marketing team to share funnel conversion improvement ideas, feedback & present results
- Stay updated with the latest performance marketing trends and technologies
- Prepare detailed reports on campaign performance and budget utilisation providing actionable insights and recommendations for future initiatives

Requirements:

- A minimum of 3 years of experience in digital performance or a related field
- Experience in building effective marketing strategies in PPC, SEO, paid social media or other digital channels
- Demonstrated experience in campaign and channel analysis and reporting including Google Analytics
- Excellent analytical and problem solving skills and able to leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations

What We Offer:

Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry

Individualised Learning & Development pathway options

Access to 'LinkedIn Learning' for ongoing skills development

Exclusive Staff Discounts

Travel Discounts

Corporate Health Discounts

Mental Health Support and Employee Assistance Program

Social: Regular awards nights, social team-building and industry events

Giving Back: Corporate Social Responsibility program supporting nominated charities

Sustainability: The protection of our environment is essential to the future of tourism

We are an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability

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