Urgent Search Field Sales

Overview

Reporting to theGeneral Manager Sales, the Field Sales- Assoc Manager, will be responsible for providing vital support, training and guidance to field sales team.

Responsibilities

- Sales strategy & planning

- Develop and execute national field sales strategies aligned with brand, category, and channel priorities, in alignment with business goals and revenue targets.

- Cascade monthly, quarterly, and annual volume/value targets by region, channel (modern trade, general trade, e-commerce), and product line.

- Set sales targets by region and channel; monitor KPIs and sales performance.

- Channel & territory management

- Ensure effective coverage of all retail channels- supermarkets, convenience stores, wholesalers, and independent grocers.

- Oversee outlet segmentation, territory mapping, and route-to-market optimisation.

- Team Leadership

- Lead, train, and coach a geographically dispersed sales force including regional/state sales managers and area sales executives.

- Drive performance culture through field KPIs, incentive plans, and coaching routines

- Conduct regular performance reviews, succession planning, and skills development.

- In market execution

- Ensure flawless execution of trade promotions, new product launches, planogram compliance, and visibility standards at store level.

- Monitor stock availability, secondary sales, and merchandising effectiveness through regular field visits.

- Ensure consistent execution of the company's commercial standards across all territories.

- Customer & Distributor Management

- Build and manage strong relationships with key distributors, wholesalers, and strategic retail partners.

- Monitor distributor KPIs (sell-in, sell-out, stock levels, credit) and resolve any performance gaps.

- Resolve escalated customer issues and improve field-level service quality

- Reporting & insights

- Analyse field sales data and market trends to provide insights to senior leadership.

- Prepare and present regular sales performance reports, forecasts, and territory analysis.

- Sales Operations & Analytics

- Maintain real-time tracking of sales performance and market share.

- Conduct gap analyses, weekly performance reviews, and action planning.

- Cross functional collaboration

- Partner with marketing, trade marketing, supply chain, and finance to ensure alignment on promotions, product availability, pricing, and customer service.

- Collaborate on demand forecasting and S&OP (Sales and Operations Planning) processes.

- Partner with HR on recruitment and development of sales staff.

- Budget management

- Manage field sales budget including trade spend, travel, and incentive programs.

- Ensure cost-effective deployment of resources and return on investment (ROI).

- Compliance and standards

- Ensure adherence to company policies, pricing guidelines, and ethical standards.

- Conduct field audits and ensure compliance with health, safety, and legal regulations.

Qualifications

- Minimum 10 years in operational/business leadership within construction or industrial manufacturing, with international exposure
- Proven success at NSM level positions
- Expertise in developing and executing multilayered channel strategies
- Strong judgement, financial discipline, integrity, and emotional intelligence
- Track record in budgeting, forecasting, and delivering profitability
- Strategic and operational skills in driving business growth, process improvement, and systems implementation
- Tertiary qualification or business leadership qualification is highly regarded. Technical qualifications in construction management, engineering, manufacturing, mechatronics will be beneficial

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