Advertising & Promotions Manager

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At Metcash, you’re part of something bigger. We’ve got the heart of a small business with the strength and support of a big business.

When you join Metcash, your work makes a real difference to independent businesses and local communities, empowering you to:

- Grow your career with tailored development programs

- Thrive your way with flexible work options

- Make your mark in a high-performing, values‑led team

Independent Brands Australia (IBA) is the retailer arm of Metcash's liquor pillar. We're the largest network of independent liquor retailers in Australia, supporting Cellarbrations, The Bottle‑O, IGA Liquor, Porters Liquor, Thirsty Camel and Duncans.

At IBA, being part of something bigger means making a real difference to local retailers, businesses and the community. We support a wide range of independently owned liquor stores, helping them compete with the large chains and thrive in a dynamic market.

When you join the IBA network you’re not just working with a family business, you’re getting backed by the strength of the Metcash Group. Whether you're on the retail floor, in store support or behind the scenes, you're helping to champion successful independents across Australia.

About the Opportunity

We have an exciting full‑time, permanent opportunity for an Advertising & Promotions Manager for our Thirsty Camel brand. As the Advertising & Promotions Manager, you will play a key role in embedding category strategy by developing and delivering shopper‑led programs. You’ll negotiate competitive deals with suppliers to ensure a compelling value proposition and promotional schedule that meets retailer margin expectations. This position will ideally be based in our Gepps Cross office in South Australia, but we are also open to candidates for our Crestmead office in Queensland, and Macquarie Park office in Sydney. The successful candidate will be required to travel interstate once every 1-2 months.

In this Role

- Develop and implement strategic plans for liquor categories (beer, cider, wine) aligned with IBA’s retail objectives with support of the IBA Category team

- Analyse market trends, consumer insights, and competitor activity to inform category decisions.

- Embed category strategy by building programs that are aligned to the strategic priorities of the channel.

- Work collaboratively with Liquor Alliance, aligning promotional and advertising activities with the Thirsty Camel category strategy and marketing plans, ensuring cohesive execution and supporting strategic objectives.

- Own and manage supplier relationships (for selected suppliers)including the supplier profitability toournetwork (retail) by channel, mutually aligned and agreed JBP’s,

- Negotiate with suppliers for the best commercial outcomefor Retailers.

You’re Likely a Match If

- FMCG experience and liquor experience highly regarded.

- Previous experience in buying or selling capacity experience

- Exposure to category management

- Experience in negotiating with external parties

- Demonstrated ability to communicate with both internal/external stakeholders

- Demonstrated ability to prioritise and work towards multiple deadlines.

What’s on offer

We’re proud to offer a workplace that supports your well‑being, growth, and belonging:

- 🏖️ Extra Leave: Enjoy a 5th week of annual leave, 2 well‑being days, plus 1 volunteer day annually

- 📚 Career Growth: Endless learning and development opportunities

- 👶 Parental Leave: 12 weeks of gender‑neutral paid leave for primary carers

- 🧠 Mental Health: Gold accreditation by Mental Health Australia

- 🏡 Flexibility: Flex Ready and Family Friendly Workplace accredited

About Us

Join us and be part of something bigger

Metcash is Australia’s leading wholesale distribution company, with $19.5 billion in sales (FY25) and a proud spot in the ASX Top 125.

We believe in the power of independent, family‑owned businesses to shape vibrant communities. Through our food, liquor, and hardware pillars, we help retailers become the ‘Best Store in Their Town’ by providing merchandising, operational and marketing support.

We’re committed to diversity, inclusion, and sustainability — and we welcome applicants from all backgrounds, including First Nations. If you need support during the application process, just let us know. Your privacy and dignity are always respected.

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