CRM and Email Marketing Manager

4 weeks ago

Sydney, Australia Room-Res.com Full time

**Our company**

With a booming Australian travel market, Room-Res continues to further evolve our offering - developing market-leading new tools and adding pioneering new products. Consequently, at this exciting time for our industry and for our business, there has never a better time to join us on our quest to give our travel partners a competitive advantage

**Our platform**

The Room-Res booking functionality and unique tools intuitively make complex itineraries easy to build, hold and confirm. This makes it incredibly easy for agents in Australia and US (and with more markets to follow) to build exciting and profitable packages - either bespoke for a specific client, or to be duplicated and booked effortlessly multiple times. In addition, Room-Res also makes it easy for agents to create great-looking, high-converting online sales and quoting materials, helping agents to close more sales, in less time.

**The role**

As our Digital B2B Integration Maestro, you'll be crucial in unlocking the power of information and facilitating seamless connections across our digital landscape. Collaborating closely with the IT team, this role will focus on integrating our data systems and platforms to ensure efficient data flows and optimise our marketing operations. By leveraging your data analysis and IT integration expertise, you will provide valuable insights that guide decision-making and drive sustainable growth.

**Key Focus and Responsibilities**
- **Loyalty Program**: Lead the strategic development and execution of the loyalty program to enhance customer engagement and retention, leveraging customer data and segmentation strategies.
- **On-Site Marketing and Communications**: Lead our use of messaging and guides (thought Pendo) to improve the site experience for our users, and in turn increase their conversion.
- **Conversion Reporting**: Develop and maintain comprehensive reports on marketing performance and campaign effectiveness. Contribute to data-driven marketing strategies, optimising audience targeting and personalisation efforts.
- **Analytics**: Analyse marketing data from multiple sources (including our CRM) to extract valuable insights and trends for data-driven decision-making.
- **Data Advocate**: Collaborate with the IT team to ensure seamless marketing systems and platform integration for efficient data flows. Ensure data accuracy and consistency through regular audits and quality checks. Establish and maintain marketing data governance policies and procedures for compliance and data security.

**About you**
- Strong proficiency in working with CRM marketing platforms like Zoho and Pendo.
- Proven experience in data analytics, particularly within a marketing context.
- Analytical mindset with the ability to derive valuable insights from complex data sets (including Segment / GA).
- An understanding of data flows, integration, and reporting.
- Familiarity with data visualisation tools and techniques.
- Excellent communication skills to effectively convey data insights to non-technical stakeholders.

**What we offer**

In addition to the competitive salary, the business offers a company-wide annual bonus scheme. You will also have access to some of the best industry rates for your personal travel.

We are a business that is ambitious for what we can achieve as a team, and is determined to have fun doing it.

We are located moments away from Circular Quay in the magnificent AMP Tower, a modern, dynamic space designed to foster collaboration. With state-of-the-art facilities and a relaxed, energetic vibe, you'll immerse yourself in a vibrant atmosphere that inspires and fuels innovation.

Join us in our quest to revolutionise the travel industry and unlock your full potential in an environment that encourages creativity, supports growth, and embraces the joy of travel.

**Job Types**: Full-time, Permanent

**Salary**: $85,000.00 - $95,000.00 per year

**Benefits**:

- Employee discount
- Free drinks

Schedule:

- 8 hour shift
- Monday to Friday

Supplemental pay types:

- Bonus

Ability to commute/relocate:

- Sydney, NSW: Reliably commute or planning to relocate before starting work (required)

Work Authorisation:

- Australia (required)

Work Location: In person

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