Head of Marketing

7 months ago

Brisbane, Australia Cadmus Full time

At Cadmus, we believe every student should have equal opportunity to achieve academic excellence, that’s why we’re changing how the world learns

Cadmus is a global EdTech company purposefully built for the higher education sector to break down global learning barriers by providing educators and diverse student cohorts with access to high-quality learning and assessment. Built on rich, student-centric values, Cadmus empowers individuals to achieve their highest potential and graduate with the critical skills and knowledge to profoundly impact our workforces, communities, and evolving world.

**A Bold Plan for Global Impact**

At Cadmus, we’re working hard in pursuit of an ambitious, world-shaping goal: To provide 1 billion students with access to high-quality education by 2050. That’s why we need a marketing superstar to join our team and help champion our brand globally.

**Requirements**:
At Cadmus HQ, we’re doing a lot of great work at a rapid rate to create a profound impact on our world through the power of education. With Cadmus currently being used in **50+ countries,** we’re looking for a Head of Marketing who is an exceptional communicator and brand curator to join our commercial team

Reporting to the Chief Marketing Officer, the Head of Marketing will be responsible for:

- Generating high-value, **engaging communications** content across EDM campaigns, blog posts, thought leadership articles, press releases, product marketing campaigns and research papers to support brand awareness and increased perceived brand value.
- **Designing all print and digital business assets,** including marketing campaigns, social media posts, our new website, conversion landing pages, product marketing campaigns and external brand assets.
- Building, executing and measuring **product marketing campaigns** to drive new feature adoption and user growth across Cadmus’ university partners through; EDM campaigns, blog posts, product webinar campaigns, social media posts and BETA testing programs.
- Managing and enhancing Cadmus’ **social media** presence through pre-planned curated content that increases engagement, following and lead generation.
- **Managing the Cadmus brand** at every touch point through high-quality design and exceptional communications across all publicly facing channels and assets, including the website, sales collateral, capability statements and any additional owned marketing channels/ assets.

**Professional Skills and Requirements**:

- Bachelor of Marketing, Communications or Graphic Design (essential)
- 5+ years’ experience in a sophisticated B2B marketing role (essential)
- A strong portfolio of modern and clean graphic design work across print and digital channels (essential)
- A strong portfolio of varying communications pieces i.e. thought leadership and press releases (essential) Highly articulate written and verbal communication skills with an attention to detail (essential)

**Prior Exposure to Marketing Platforms**:

- CRM Systems, preferably HubSpot
- Google Analytics Certified
- CMS Systems, preferably WordPress and Elementor
- Full Adobe Graphic Design and Photo Editing Suite

**Personal Attributes**:

- High attention to detail, with the desire to create market-leading work that propels Cadmus forward and sets us apart from competitors
- Self-starting, solution-orientated individual who can problem solve and take initiative
- Team player who enjoys assisting their teammates and collaborating across departmental projects
- Fast passed individual who is happy to go the extra mile to ensure project outcomes are exceptional
- Genuine passion for education and impacting the world through Cadmus’ company mission

**Benefits**
- A flexible working culture where you have the option to work from Melbourne HQ or remotely
- Learning allowances; because we don’t just have words on a website, we genuinely do what we say and provide educational opportunities to all (including the Cadmus team)
- A diverse and inclusive workplace where there are no barriers to anyone succeeding
- A surrounding team of mission-driven individuals who genuinely love what they do
- Equity incentives
- The ability to work from any global location as we continue to achieve rapid growth
- Mentoring and succession planning for your career Daily pats from Homer, our resident (and super cute) dog

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