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Direct to Consumer Marketing Specialist

1 month ago

McLaren Vale, Australia Pinnacle Full time

Shingleback wine has been a part of the McLaren Vale landscape for more than twenty-five years. Over this time we have been crafting wines that capture the genuine and enduring character of this land. Remaining true to the varietals at the heart of this land, the generous, and structured wines see McLaren Vale and Shingleback recognised around the world for producing some of Australia’s finest Shiraz and Cabernet Sauvignon, year after year.

‘Generous by nature’ captures more than just the wines, it speaks to the down-to-earth connection our people have to the local community and that of our loyal guests and customers.

Shingleback is part of the Paragon Wine Estates portfolio of the Endeavour Group. Each of the wineries within the Paragon Wine Estates collection comes with their own unique winemaking culture. Our role is to nurture and champion the long-established processes and cultures that have made them standout producers.

Paragon’s portfolio includes Krondorf (Barossa), Chapel Hill (McLaren Vale), Shingleback (McLaren Vale), Josef Chromy (Tasmania), Oakridge (Yarra Valley), Cape Mentelle (Margaret River), Riddoch (Coonawarra) and Isabel Estate (Marlborough).
- **Bring your passion and feel the energy**:

- **Directly contribute to the ongoing success of our premium SA wineries**:

- **Join Paragon Estates, part of the broader Endeavour Group**

The **Direct to Consumer Marketing Specialist** will focus on actioning elevated direct to consumer activity and visitation marketing across the three Paragon Wine Estate Cellar Doors in SA; Shingleback, Chapel Hill (McLaren Vale) and Krondorf (Barossa).

Sound good? Read on.

Here’s a tase of what you can expect in the role:

- Wine Club & e-commerce Management_
- Strategic recruitment & engagement - membership & database
- CRM & CMS management
- Member event strategy & promotion
- End-to-end wine club activities (Shingleback)
- Management of telesales campaigns
- Digital Media_
- Social Media management, organic & paid
- Website content & product updates
- SEM management
- Event promotion
- Analytical reporting of key activities

**Now let’s talk about you**:

- Demonstrated experience managing direct marketing campaigns
- Previous use of website CMS products (WordPress preferred)
- Knowledge of Website Customer journeys & Google Analytics
- Experience with performance media campaigns (SEM, SEO, Affiliates & Display)
- Strong communication skills
- Self-starter with high level of initiative, the ability to manage and drive campaigns
- Fun, outgoing and optimistic mindset
- Strong stakeholder management skills
- Experience within the wine industry preferred
- Experience with design software is a bonus
- Please note there is a requirement to occasionally work evenings or weekends for special events

**The benefits are good too**
- We offer flexible working in every sense
- An exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
- Monthly meeting-free days
- Your health and wellbeing is your most important asset, and as one of our valued team members, it’s our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
- Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.
- At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply._

**We are together creators**

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.

We’re all about creating a more sociable future - for our customers and each other. If this job excites you - and you’re close-enough on the requirements, reach out, we’d love to hear from you.

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup