Marketing Specialist

2 months ago


Melbourne, Australia Capital & Centric Consulting Full time

_**Consultancy Firm**_

We are an Australian based consulting firm, and our motive is to build trust in society and solve critical problems.

We work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.

We are currently looking for a **Marketing Specialist** for our **Melbourne Office**.
- **About the role (Your responsibilities)**_

**Brand Management**
- Oversee brand management for consistent style implementation.
- Continuously educate through workshops, research, and seminars, sharing marketing tactics.
- Stay updated on industry and digital marketing trends.
- Create cohesive content for various platforms, maintaining a consistent brand voice.
- Conduct market research to identify trends and customer needs.
- Analyse key performance indicators to measure marketing success.
- Collaborate across teams to align marketing with overall business goals.
- Manage budgets for optimal spending and maximum ROI.
- Stay informed on industry trends and emerging technologies to enhance marketing effectiveness.

**Website**
- Develop and maintain websites.
- Stay updated on Google Analytics, algorithm changes, and optimization strategies to boost traffic.
- Manage SEO and SEM activities in collaboration with agencies.
- Enhance lead generation and reduce customer acquisition costs.
- Collaborate on new marketing programs and integrated campaigns.
- Possess technical understanding of website development and an eye for quality design.
- Produce quality landing pages for promotions.

**Content Writing**
- Craft client-specific blog posts with a distinct tone.
- Generate website content using UX best practices.
- Independently generate and collaborate on content ideas.
- Review and create ad copy as necessary.

**SEO**
- Implement on-site and off-site SEO strategies for clients.
- Perform technical reviews of websites, collaborating on improvements with development resources.
- Monitor keyword success, provide recommendations for enhancements, and update keyword lists.
- Create optimized metadata and alt text following best practices.
- Generate and present monthly SEO performance reports for clients.
- Stay current with the latest SEO and marketing developments.
- **About you**_

**Professional Qualifications**:

- Marketing credentials aligning with the role.

**Experience**:

- Proven track record in brand management, digital marketing, emphasizing website design, backend development, lead generation, content writing and SEO.

**Attitude**:

- Proactive and eager to learn with a "can-do" mindset.
- **How you benefit?**_
- professional, modern and inviting working environment;
- benefits from this firm's reputation, platform and continuing growth;
- consistent flow of good quality work;
- ongoing career development;
- considerable scope for promotion within the firm;
- high level of autonomy;
- collaborative and positive culture; and
- competitive salary and bonus scheme.
- **To Apply**:_

**Salary**: $80,000.00 - $100,000.00 per year

Schedule:

- 8 hour shift

Ability to commute/relocate:

- Melbourne, VIC: Reliably commute or planning to relocate before starting work (required)

Work Authorisation:

- Australia (required)

Work Location: In person



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