Content Designer

4 days ago

Melbourne, Australia Bupa Full time

**An introduction to us**

Bupa are on a journey to uplift Digital experiences to achieve our global ambition to be 'the world's most customer-centric healthcare company'. This means that we are committed to excellent customer experience, through great service and value, frictionless access, and quality healthcare. We thrive on cross-functional team collaboration, we embrace experimenting, and we work with progressive methods and tools. Joining Bupa, you will be at the heart of finding better ways to help people live longer, healthier, happier lives.

**The Opportunity**
- Please note this is a 12 month fixed term contract opportunity

Reporting to the Digital Content Lead, the Content Designer is responsible for delivering and overseeing strategic content initiatives across Bupa Health Insurance digital channels. This role delivers digital content across multiple channels and touchpoints, at all times ensuring our content is radically simple and user-centric and complies with legal and regulatory standards.

This role is responsible for the following main areas:

- User-centred content design - Carry out user research and testing to inform customer-centric content
- Content quality management - Ensure all content is accurate and in line with Bupa voice and tone, brand and design guidelines.

Your objective is to drive alignment and consistency across all content within our Sales and Service programs of work, resulting in cohesive experiences within our digital ecosystems. This role drives the approach to content design in a multidisciplinary team that includes UX researchers, product designers, engineers, and other specialisations.

**You will bring**

User-centred content design
- You have extensive experience with UX-writing and digital content expertise in digital, agile multi-channel environments.
- Demonstrated deep understanding of digital content principles, user interface design patterns
- Use analytics and customer insights to help identify optimisations that will improve customer experience and content quality.
- Evidence-based content recommendations based on user-testing, SEO research, content audits and inputs from cross-functional teams.
- Translate user and business requirements into compelling experiences.
- Support inclusive content design principles and accessible experiences for everyone.
- Synthesising complex systems into coherent, concise, and compelling interface copy.

Content quality management
- Ensure all content is accurate and in line with Bupa voice and tone, brand and design guidelines.
- Coach other team members on the end-to-end content creation process
- Ensure all content complies with relevant legislation and guidelines and adheres to Bupa’s tone of voice and digital writing style guidelines.
- Proofread and edit content developed by the Digital Content team
- Drive alignment and consistency across Sales and Service digital content, creating seamless digital experiences for prospective customers and members
- Conduct gap analysis and competitor analysis to continually optimise content performance.
- Alignment to tone of voice, language, and design system for current and future digital experiences.
- Support content system guides for digital assets to ensure the correct usage of content with a clear understanding of how to write content for them.
- Aligning to WCAG 2.1 AA content-related success criteria.

**You will bring:
- 3+ years working in UX content strategy and/or product content design.
- Tertiary qualification in marketing, communications, writing, journalism, or a similar field.
- Strong background in using data and research to optimise content performance.
- A strong team player with sharp attention to detail, a high level of initiative, and strong organisational and time management skills.
- Enterprise CMS Production (Sitecore, Adobe Experience Cloud) experiences.
- Strong knowledge of SEO, accessibility, and UX fundamentals.
- High-level grammar, editing, and copywriting skills.
- An ability to effectively communicate ideas and content decisions to stakeholders at all levels of the organisation.
- Have a curiosity to understand health insurance business drivers and customer needs.
- Content quality review with the ability to provide clear, constructive feedback to project teams
- Working with a growth mindset leveraging Design thinking & HCD methodologies
- Experience or certification working in an agile delivery environment

**What’s in it for you?**

As well as a competitive salary, a range of Bupa benefits and flexible working/ work from home, you’ll be challenged and encouraged to innovate. You will collaborate strongly with colleagues who are committed to delivering exceptional experiences. We trust, respect and consider everyone, knowing your difference will make the difference.

Other benefits include discounts on health insurance, as well as access to our new global wellbeing program, Viva. Viva has been designed to help you to live a healthy a

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