Apac Product Marketing Manager

3 months ago

Sydney, Australia MRI Software Full time

As a Product Marketing Manager, you will be a leader on the team responsible for telling the world (and company) the story of our product. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new launches. In your role as a Product Marketing Manager you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales channel.

Key responsibilities:

- Product positioning and messaging: develop and maintain differentiated positioning and messaging for the products and solutions in your segment. Understand and document key business and technical benefits for buyers.
- Sales enablement: communicate the value proposition of the products in your segment to the Sales team and develop sales tools that support the selling process of your products. This includes externally facing content such as PowerPoint presentations, brochures and data sheets, as well as internally facing content such as competitor cheat sheets and other training materials.
- Product launches: serve as the Marketing lead for all new product launches, upgrades and releases in your segment. Develop Marketing launch plan with relevant team members, and project manage Marketing related launch activities
- Market intelligence: develop and maintain a detailed understanding of industry trends, competitor capabilities and customer needs in your market segment. Be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them Share relevant information with Product Management, Sales and other Marketing team members.

**REQUIREMENTS**:

- 3+ years of software product marketing experience
- BA/BS degree in business, marketing, or a related field.
- Excellent written and verbal communication skills
- Excellent people and management skills to work effectively with Marketing team members and lead cross-functional teams in a matrix management arrangement
- Up to 25% travel within Australia and New Zealand

**Benefits**:

- Work with a well-established regional marketing team
- Benefit from a global marketing network
- Best practice B2B marketing playbook and access to innovative B2B marketing tools
- Flexible Working arrangements - Hybrid work, Flexi AnyDay, Me Days
- Engaging, fun & inclusive culture - checkout the MRI Software APAC Insta feed and stories

About the Company:
Our flexible technology platform, along with an open and connected ecosystem, allows us to meet the unique needs of real estate businesses, from property-level management and accounting to investment modeling and analytics for the global commercial and residential markets. With over five decades of expertise and insight, we have grown to include offices in across the United States, the United Kingdom, Hong Kong, Singapore, Australia, South Africa, New Zealand, Canada, India, and Ireland with over 3500 team members to support our clients and their unique needs

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