Head of Marketing

6 months ago

Melbourne, Australia kikki.K Full time

Generous discounts across all our Brands
- Supportive team culture and environment
- Opportunity to work for a uniquely Australian Retail Group with a global vision

An exciting opportunity has arisen for a Head of Marketing to join Brandbank Group. As the Head of Marketing, you will play a pivotal role in developing and maintaining the strategic framework of our Lifestyle brands (allkinds, kikki.K & FINE-DAY).

This position holds overall responsibility for shaping the direction and positioning of our brands in the market. Your expertise and vision will be instrumental in crafting a compelling brand strategy that resonates with our target audience and sets us apart from competitors.

**THE ROLE**:

- Lead brand strategy development by conducting market research, analysing customer needs, and identifying differentiators. Align brand strategy with overall business goals.
- Develop and manage marketing calendars for all brands. Collaborate with the team to create campaigns aligned with the brand strategy, leveraging key milestones and events.
- Direct PR, events, and social media activities. Develop and execute campaigns aligned with the brand strategy, ensuring engaging content and optimized reach.
- Collaborate with the team and stakeholders to oversee brand campaigns. Provide guidance, feedback, and ensure campaigns are on-time, on-budget, and aligned with the brand strategy.
- Create and refine the digital marketing strategy. Identify new channels, optimize existing ones, and drive engagement and conversions for maximum ROI.
- Take charge of customer-facing elements of a new loyalty program. Develop program structure, benefits, marketing plan, and analyze effectiveness for continuous improvement.
- Develop and implement CRM strategies aligned with brand goals. Analyze customer data, create targeted campaigns, measure effectiveness, and refine strategies for improved engagement and loyalty.
- Create analytics roadmap for reactive/proactive marketing analysis. Collaborate with data analytics team, define key metrics and KPIs, develop reporting dashboards, and leverage insights for informed business decisions.

**THE IDEAL CANDIDATE**:

- Minimum 10-15 years in a similar role with extensive experience in Branding, PR, Advertising, Communications & Visual Merchandising
- FMCG experience
- A tertiary qualification or equivalent in a Marketing discipline
- Proven track record in designing, implementing, and reviewing successful brand strategies within budget.
- Previous experience managing social media agencies and brand content.
- Demonstrated experience overseeing and executing major brand campaigns.
- Deep understanding of national and international retailing landscapes.
- Outstanding business acumen.
- Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams and lead a team
- Open to working 5 days on site in our St Kilda Rd Offices.

**ABOUT BRANDBANK GROUP**:
Brandbank was founded on bold creative thinking. We exist to ensure that the entire experience of a brand is brilliantly designed and beautifully connected, and the customer is at the heart of everything we do. Our growing business is built on a house of carefully curated brands, each chosen for a specific reason to deliver rich connections to our customers. Brandbank Group consists of Seed Heritage, French Connection, Allkinds, Commonry, kikki.K & Fine-Day.

**WHY JOIN THE BRANDBANK GROUP TEAM?**
- Generous discounts across all our Brands
- Opportunity to work for a uniquely Australian Retail Group with a global vision
- Supportive team culture and environment
- Employee Referral Program - be rewarded for referring great new people to our team

If you are highly motivated, thrive on a challenge and are passionate about growing your career and are looking for a new adventure, then we would love to hear from you
**APPLY NOW.

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