National Marketing Manager

1 day ago


Melbourne, Australia Mars Recruitment Full time

Our client is passionate about the health and wellness of women. They champion women on their fitness journey and with over 70,000 members, they are a leading fitness provider for many Australian women.

A rare opportunity exists for an experienced marketing professional to join them on a 12 month fixed term contract.

In this role you would lead the development and implementation of innovative marketing strategies to drive leads, to achieve revenue objectives and to enhance the brand.

This is an exciting opportunity for someone who is looking to step up into a leadership role and work with a close knit team, with the opportunity to coach, develop and mentor team members.

The Role:

- Overseeing and assisting in the creation, management and implementation of all marketing campaigns within the required deadlines and with clearly defined ROI objectives.
- Creating and implementing the national marketing calendar and managing budgets to ensure the most cost effective use of spend.
- Leading the coordination of marketing activity on all digital channels, including but not limited to, the Fernwood website, EDM, Meta advertising and Google Ads.
- Training and coaching team members, including communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; enforcing policies and procedures.
- Actively engaging the business leaders, franchisees and field staff to ensure full integration and leverage of national marketing activity and spend.
- Working with franchisees to deliver targeted LAM campaign and strategy support when required.

About You:

- Minimum 5+ years in a similar role
- Tertiary qualification in marketing and communications
- Experience within the fitness industry highly advantageous
- Ability to manage and lead a small team to deliver business objectives
- Superior project management abilities with creative thinking and flair
- Excellent communication skills and a strong sense of initiative
- A compassionate, confident and professional manner
- A demonstrated commitment to sales and customer service
- Strong organisation and prioritisation skills
- Proven decision-making skills and the ability to multi-task

**Benefits**:

- A fantastic work culture that lives by our mission of ’empowering women to shine’
- Ongoing professional development and career opportunities
- Complimentary gym membership and discounted paid services including personal training and reformer Pilates.
- Flexible working hours and the ability to work from home



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