Media Advisor

2 weeks ago

Sydney, Australia Australian Human Rights Commission Full time

**About us**:
The Australian Human Rights Commission has an ongoing role for an EL 1 Media Advisor for our Strategic Communications Team.

Salary is $111,649 - $124,836 pa plus 15.4% Superannuation

The Strategic Communications Team works with internal and external stakeholders to positively influence debate about, and raise public awareness of, human rights in Australia in everything we do. Our goal is to educate, inform and uphold the Commission’s reputation as a trusted and respected institution.

We are responsible for the Commission’s media liaison, websites, social media channels, electronic newsletters, events, publishing and brand identity. Across the team we have professionals with diverse experience including journalism, public relations, graphic design, web content strategy, marketing and events.

The purpose of the Media Advisor role is to lead the Commission’s media engagement, provide advice to senior leaders and develop communication strategies. The role handles media enquiries, writes media releases, opinion pieces, develops key messages, provides interview briefings, and evaluates the effectiveness of media engagement and communication plans. The Media Advisor contributes to informing and influencing the media and a broader community of stakeholders about human rights. The position holder is expected to meet on-call requirements to respond to media enquiries for which an allowance is provided.

**Key responsibilities**

Manage media enquiries
- Anticipate and respond to, in a timely and accurate way, media enquiries about the Commission.
- Research and write high quality media releases, statements, opinion pieces and talking points for external and internal distribution.
- Research and develop proactive story pitches to achieve the Commission’s strategic communications objectives.
- Advise the President, Commissioners and any other authorised media spokespeople of the best way to represent the Commission and present a balanced view of human rights related issues in the media and other forums.
- Organise and assist with media interviews and media conferences.
- Coordinate media training and coaching for authorised spokespeople.

Write and implement communication strategies
- Collaboration with internal stakeholders to develop and implement communication plans that meet the Commission’s strategic objectives.
- Monitor and evaluate the results of communications plans and activities.Write high-quality, engaging and values-based content for a variety of traditional, digital and social platforms and channels, tailored to a range of audiences, and ensure a consistent and appropriate style and tone of voice is applied across all communication outputs.
- Respond to ad hoc communication support requests from internal stakeholders by providing advice and solutions that meet the overarching communication strategy of the Commission and address the needs of internal stakeholders.

Reputation management
- Monitor public debate on human rights and discrimination issues and take a proactive approach to promoting the Commission and its work in the media.
- Provide timely advice on and responses to positive and negative issues that may be of public interest and generate media coverage.
- Take a proactive approach to risk management and provide advice to the Director, Public Engagement and senior executives on risks and mitigation strategies relating to the Commission's public engagement.

**Skills & Experience**:
**Professional knowledge, experience, qualifications and skills**
- Extensive experience in journalism or media engagement and strategic communications at a senior level.
- Strong media issues management experience.
- Ability to develop and execute effective communications campaigns.
- Relevant tertiary qualifications in communications, public affairs or journalism, or equivalent experience.

**Shapes strategic thinking**
- Demonstrated capacity for strategic thinking, political awareness, sound judgement and creative problem solving.
- Experience in providing advice to executives at a senior level, and effectively managing relationships with senior executives.
- Understands the Commission’s objectives and aligns activities accordingly. Considers the ramifications of issues and their longer-term impact on own work and work area.
- Probes information and identifies any critical gaps. Maintains an awareness of the organisation, monitors the context in which the organisation operates and finds out about best practice approaches.
- A strong interest in current affairs and human rights.

**Relationships and interpersonal skills**
- Excellent interpersonal and leadership skills including the ability to influence senior staff and build strong relationships with staff at all levels.
- Builds and sustains relationships with a network of key people internally and externally.
- Well-developed relationship management skills, with a capacity to ensure that various stakeholder interests are recognised

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