Brand Manager

3 weeks ago

Darlinghurst, Australia Pinnacle Full time

**About Us**

Endeavour Group was created in 2020 through the restructure and merger of the Woolworths Group drinks and hospitality businesses. With a strong track record of growth, combined these businesses form the leading customer franchise in drinks and hospitality in Australia.

United behind a common purpose of ‘Creating a more sociable future together’, we are a 28,000+ strong team with more than 1600 stores and 330 hotels nationally, including leading brands such as Dan Murphy’s, BWS and ALH Hotels.

Endeavour Group has separated from Woolworths during the calendar year 2021 and is well-positioned as an ASX Top 50 Company. Join the team at an exciting time in their evolution

**About Us**
Established in 2012, Pinnacle Drinks exclusively partners with winemakers, growers, brewers and distillers to deliver some of the world's leading brands across the wine, beer and spirit categories and is a part of the wider Endeavour Group organisation.
Our team members are encouraged to lead their own way and are empowered to be accountable for making an impact, no matter how big or small. We value our people, with our employees at the heart of our business.

**About the role**
As the Brand Manager | Pinnacle International Brands you will develop, plan, and activate plans with our exclusive partners to build performance and equity for Pinnacle Drinks International Brands. The plans will cover both an analytical viewpoint of brand performance, portfolio and brand equity, while planning activity such as product launches, promotional activities, advertising, PR & Events.
Reporting to the Senior Brand Manager, you will be joining a friendly entrepreneurial group who encourage fresh ideas and out of the box thinking.

**As the Brand Manager - you can expect to lead or support**:

- Channel & content planning for each brand.
- Work with brand partners to execute brand plans either locally, or guiding and writing brand plans for International partners.
- Manage new product development including conceptualisation, packaging for new owned Pinnacle brands and brand refreshments, guidelines and Point of Sale materials.
- Drive the setup and inputs into monthly category gate papers for wine and input into gate papers for each stage of NPD.
- Work with internal Business Teams to deliver input and sign-off.
- Become an expert on the market, consumers, customers & competitors.
- Build great relationships with external agency partners, internal stakeholders in marketing and commercial functions, and the brand team.
- Financial management including management of budgets, accounts, quotations and reconciliations.

**About You**
As an experienced Marketer, you will have held brand or marketing activation positions in the past. You’ll bring your passion for the liquor industry, authentic personality, strong relationship building skills and ambition to the role, with the ability to self manage and work at pace.

To be successful in this role, you’ll also need:

- An authentic passion for Brands & Beverages.
- Proven experience in a Brand or Marketing Assistant role.
- Experience within the Wine, Champagne, or Premium Brands industry is desirable.
- Post Graduate Degree in Marketing, Business or Commerce.
- Excellent brand, project and process management skills and attention to detail.
- Ability to think strategically and ‘outside of the box’.
- Strong knowledge of brand and product marketing principles.
- Understanding of retailer brand management is advantageous.
- Powerpoint & Excel skills.
- Excellent communication skills (both written and verbal).

**The Perks**
- Excellent remuneration package and flexible working in every sense.
- Everyday Rewards plus card - access exclusive employee discounts across Woolworths, BIG W and Endeavour Group brands (BWS, Dan Murphy’s etc) and discounts at ALH venues.
- Career progression to help you realise your potential. As our business grows so do the opportunities for our people.
- Work with an industry-leading team and be a part of one of the most exciting retail transformations in Australia.

**Grow with Endeavour Group**

Endeavour Group comprises a diverse range of drinks and hospitality businesses including BWS, Dan Murphy’s, ALH Hotels and Pinnacle Drinks. We are focused on growing and transforming our businesses to meet the changing needs of customers and we’re driven by a culture that puts our customers and team first.

As an inclusive, team-first company, our people are at the core of everything we do. We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability or sexual orientation. At Endeavour Group we value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.

We work hard to create a safe and inclusive environment for all, and most importantly,

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