Marketing & Social Media Executive

3 months ago


Paddington, Australia Parlour X Full time

For 22 years, Parlour X has built a company based on a peerless level of service. It starts with our people, and nurturing a team which embodies everything that Parlour X represents. Ambition, passion and dedication are the hallmarks we look for in every future staff-member. If you share these values and characteristics, along with the experience required for the particular role, then we would love to hear from you.

MARKETING & SOCIAL MEDIA EXECUTIVE

Working closely with the Head of Marketing on the execution of Parlour X’s social media and marketing strategy including planning and executing highly engaging, innovative social media and digital content across all owned channels and amplifying brand awareness.

Your key responsibilities will be:

- Planning and execution of social media and marketing strategy
- Managing the end-to-end planning and execution of all content uploads for all Parlour X social and digital platforms including X-Files
- Planning and executing social content shoots.
- Managing image sourcing directly from suppliers, plus publications, relevant websites, and socials
- Working closely with other members of the marketing team to plan and execute weekly eDMs on Klaviyo
- Recommend new content requirements to engage new and existing audiences, tell the brand story, sell relevant categories in line with the marketing calendar, and contribute to socials follower growth and engagement.
- Create graphic designed assets for all digital channels, including IG stories templates and reels
- Manage ongoing relationships with Australian press/publications.
- Manage the end-to-end process loaning of PX product for press and influencers.
- Influencer Management
- Working with the Head of Marketing to brief influencers and content creators, to execute the marketing calendar plans, that align with trade focuses.
- Liaising with brands for content and activation opportunities
- Execution of marketing and social media activations, promotions, and trade initiatives.
- Working with the CRM and Sales team to organise clients/events and gifting throughout the year.
- Management of organic and paid social assets.
- Management of the Image Library that contains all organic and paid social assets

This role requires:

- 3+ years’ experience within a similar marketing and/or social media-related role with demonstrable results
- Extensive experience in creating highly engaging content, suitable for specific target audiences
- Fluency in Adobe Creative Suite
- Excellent copywriting skills and strong verbal communication
- Strong visual eye
- Highly organised
- A strong understanding of and passion for the wider fashion world
- A deep understanding of the digital and social media landscape, and the ability to stay ahead of industry trends and drive digital progression
- Ability to think on a global scale, with both the domestic and international consumer in mind
- Excellent attention to detail and a keen eye for visual details and accuracy
- Time management skills



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