Digital Engagement Manager

4 weeks ago

Sydney, Australia Commonwealth Bank of Australia Full time

Digital Engagement Manager

**Do work that matters**

Join a team that is embarking on new and exciting ways to positively engage and grow our customers. You'll use your expertise to identify opportunities within the customer investing journey so we can deliver even better experiences. To do this, you'll design and execute real-time behavioural targeting and personalisation initiatives via multiple touchpoints.

**See yourself in our Team**

The Digital Engagement Manager role position sits within the Engagement & Personalisation, Centre of Excellence (COE) which is part of a wider Digital & Customer crew. You'll report to the Personalisation Senior Manager but your day-to-day focus will be part of the Engage & Grow squad.

**In this role**

As an experienced Digital Engagement Manager, you'll lead various initiatives across CommSec and CBA.

Other responsibilities will include
- Collaborating with digital and product squads, our media team, capability and tech teams to implement or enable the business with new personalisation capabilities (analytics, personalised assets and content)
- Managing the end-to-end delivery of experiences and campaigns to support channel-wide and/or product-specific initiatives
- Collaborating with our partners in CommBank to have parallel but user-friendly experiences across CommSec, CommSec Pocket and the CommBank app
- Creating digital behavioural segments for campaigns using Audience Manager, Adobe Analytics, Adobe Experience Platform (AEP)
- Constantly running A/B testing experiments and optimising customer experience and performance
- Identifying and driving key strategic initiatives where digital capabilities can drive substantial business and customer outcomes, and cross-channel support is required
- Supporting the delivery of new features and products by using data to inform priorities, as well as ensuring ongoing reporting and optimisation can be achieved with correct digital tagging

**We're interested in hearing from people who have**
- Demonstrated experience as a Digital Engagement Manager
- Show non-stop curiosity about knowing and understanding our customers
- Have hands-on experience with conversion optimisation platforms (Adobe Campaign, Adobe Target, Adobe Audience Manager and similar tools)
- Are familiar with new digital technologies including Adobe Experience Manager (AEM), Adobe Journey Optimiser (AJO), mobile app experience development and UX design principles
- Confident in owning your work - from inception through to execution, you deliver every time
- Strong influencing and stakeholder management skills to get better outcomes for the business and our customers

We support our people with the flexibility to balance where work is done with at least half your time each month connecting in our office.

We also have many other flexible working options available including changing start and finish times, part-time arrangements and job share to name a few. Talk to us about how these arrangements might work for you.

We're aware of some accessibility issues on this site, particularly for screen reader users. We want to make finding your dream job as easy as possible, so if you require additional support please contact HR Direct on 1800 989 696.

Advertising End Date: 22/04/2024

Job ID REQ208412

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