Digital Engagement Manager

2 weeks ago

Sydney, Australia Commonwealth Bank of Australia Full time

Digital Engagement Manager
- **Join the CommSec Engagement & Personalisation, Centre of Excellence (CoE) team**:

- **18-month fixed term opportunity**:

- **Located in Darling Quarter in Sydney CBD**

**Do work that matters**

Join a team that is embarking on new and exciting ways to positively acquire and activate our customers. You'll use your expertise to identify opportunities within the customer investing journey so we can deliver even better experiences for our customers. To do this, you'll design and execute real-time behavioural targeting and personalisation initiatives via multiple touchpoints.

**See yourself in our team**

The Digital Engagement Manager role position sits within the Engagement & Personalisation, Centre of Excellence (COE) which is part of a wider Digital & Customer crew. You'll report to the Personalisation Senior Manager but your day-to-day focus will be part of the Acquire to Activate squad.

As an experienced Digital Engagement Manager, you'll lead various initiatives including new customer onboarding across CommSec.

**Your day will be about**:

- Collaborating with digital and product squads, our media team, capability and tech teams to implement or enable the business with new personalisation experiences (analytics, personalised assets and engaging content).
- Managing the end-to-end delivery of experiences and campaigns to support channel-wide and/or product-specific initiatives.
- Collaborating with our partners in CommBank to have parallel but user-friendly experiences across CommSec, CommSec Pocket and the CommBank app.
- Creating digital behavioural segments for campaigns using the Adobe products.
- Constantly running A/B testing experiments and optimising the customer experience and performance.
- Defining and driving key strategic initiatives where digital capabilities can drive substantial business and customer outcomes, and cross-channel support is required.
- Supporting the delivery of new features and products by using data to inform priorities, as well as ensuring ongoing reporting and optimisation.

**We're interested in hearing from people who**:

- **Crave to know our customers.** You show non-stop curiosity about knowing and understanding our customers and can turn this knowledge and insight into identifying new business opportunities and 'mic drop' experiences for our customers.
- **Love to write sparkling copy**. You have a flair for crafting clear, concise and relevant customer messages that are highly engaging and inspire action.
- **Can make decisions**. You have confidence in proposing a solid way forward because you bring your analytical 'geek skills' (including problem solving) to the table.
- **Are laser focused on the detail**. You know that to be successful this skill is critical to delivering effective and accurate campaigns and experiences.
- **Have a knack with dealing with people.** You do your best work when collaborating within a team. And you have strong influencing and stakeholder management skills to get better outcomes for the business and our customers.
- **Know how to get things done.** You're not afraid of owning your work - from inception through to execution, you deliver every time.
- **Like to get 'on the tools'.** You have hands-on experience with Adobe platforms - Adobe Campaign, Adobe Experience Manager (AEM), Adobe Target, Adobe Audience Manager and are familiar with new technologies such as Adobe Journey Optimiser (AJO) and Adobe Experience Platform (AEP).
- **Believe in the power of yet.** You have a desire to learn more with a growth mindset and positive attitude.

**Working at CommBank**

At CommBank, we support our people with the flexibility to balance where work is done with at least half their time each month connecting in office. We also have many other flexible working options available including changing start and finish times, part-time arrangements and job share to name a few. Talk to us about how these arrangements might work in the role you're interested in.

We're aware of some accessibility issues on this site, particularly for screen reader users. We want to make finding your dream job as easy as possible, so if you require additional support please contact HR Direct on 1800 989 696.

Advertising End Date: 01/06/2024

Job ID REQ211610

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